For several years now, the Brussels-Capital region has been making increased efforts to attract big international events. Based on this goal, visit.brussels launched for the first time last year the Brussels Ambassadors Night in order to reward the people who publicise Brussels confirming its status as an international MICE destination. The event is a new way of adding to the international prestige of Belgium’s capital city and of showcasing local talent and expertise.
Attended by 150 academics, doctors, European Commissioners, rectors, chairpersons and directors of international associations headquartered in Brussels, scientists, hospital directors and other partners, this year’s gala evening rewarded 12 partners with the title of ambassador for their contribution to making Brussels one of the world’s most important venues for association conferences. It took place at Hotel de la Post during a festive evening filled with networking and acrobatics.
Each year, conferences held in the Belgian capital account for 2.5 million overnight stays. These events bring in annual receipts of 632 million euros and employ over 18,000 people.