Thailand Convention and Exhibition Bureau (TCEB) revealed the success of a nationwide adoption of MICE venue standardization, naming a total of 101 venues that have been certified under the Thailand MICE Venue Standard in 2017. Moving forward, TCEB is accelerating the development of the exhibition and specialized venue standards, while defining a strategic road map for the ASEAN MICE Venue Standard.
The program has achieved widespread adoption since its inception. In 2015, a total of 42 MICE venues – comprising 114 meeting rooms – were certified under the Thailand MICE Venue Standard, and a total of 100 MICE venues with 227 meeting rooms were certified in 2016. This year, 101 MICE venues with a total of 215 meeting rooms in Bangkok and other MICE Cities are accredited with the Thailand MICE Venue Standard.
Mr. Nopparat Maythaveekulchai, president of TCEB said that, “Driving Thailand’s leadership position as the premiere MICE destination in ASEAN through the development of the MICE Standardization Strategy is in line with the 20-year National Strategy, and the Development Strategy from the MICE industry strategic blueprint, which outlines the importance of upgrading areas and venue standards. The standardization of a wide range of venues under the Thailand MICE Venue Standard program is among the key initiatives TCEB undertook over the past four years. It was created to help MICE venues in Thailand meet internationally recognized standards.”