Marketing Cheshire has partnered with a host of local organisations to deliver a new concept for business events amongst association buyers. Titled Brilliant Science, the project is promoting the UK as a world leader in sciences for international association events looking to make the most of the region’s scientific heritage and links.
Incorporating Cheshire, Manchester and Stoke on Trent, Brilliant Science is targeting association events across the whole spectrum of sciences. Delegates attending such events will be encouraged to extend their visits with relevant tours across a variety of the region’s scientific venues and attractions, adding significantly to an events potential for knowledge transfer and retention.
The Brilliant Science Project will also deliver long term for the scientific community as the selection of attractions showcase past, present and future scientific research and development within the region. The project’s lead, Nicola Said, from Marketing Cheshire, commented: “By choosing to work with significant and internationally recognised attractions, Brilliant Science is focused on quality in terms of both science and the visitor experience. Attendees will have an opportunity to go beyond their normal conference offering and do something new that will ensure the event stands out and delivers long term knowledge retention and therefore a true legacy.”