VisitScotland Business Events announced the global launch of a digital campaign, focusing on the country’s position as the home of pioneering innovation. Under the banner of ‘Scotland. Where ideas become legend’, this campaign will try to attract association organisers by promoting the country’s academic credentials, pioneering spirit and history of innovation.
It focuses on the fact that events create ideas that have the potential to change the world and innovation and invention are the tangible results from business events. Scotland is home to industries such as Engineering and Robotics to Computer Gaming and Medicine, and conferences that are organized there are usually aligned to those.
Starting on 6 November, the online campaign will create and share content online from experts, influencers and industry leaders from across the country showing Scotland’s connections with a variety of growth sectors. The campaign will be promoted on social media, through LinkedIn and Twitter (#ideasbecomelegend).