Thailand’s Promotional Campaign for Associations

December 4, 2017

Thailand’s Promotional Campaign for Associations

Thailand Convention Exhibition Bureau believes association’ conventions can — and should be — both educational and enjoyable.

Speaking at ibtm World in Barcelona last week Mrs. Nichapa Yoswee, Senior Vice President of the TCEB, emphasized the quality business venues, unique leisure activities, and importance of integrating both during association conventions in Thailand. She also highlighted the breadth of pre- and post-trip options available to association delegates in her presentation.

Thailand’s MICE market attracted more than 1.2 million visitors in 2017, generating earnings of €2.61 billion. Of those, 109,000 travelers came from Europe representing a 20 percent increase over 2016. The largest markets of MICE visitors to Thailand are the UK, France, and Germany, Italy and the Netherlands.

TCEB is eager to build its European market and unveiled new strategic marketing initiatives at ibtm to encourage MICE business.

The ‘Convene in Paradise’ campaign in particular encourages associations to choose Thailand for their next event by offering up to €25,000 in financial support for convention events with either (1) at least 1,000 international delegates or (2) at least 500 international delegates within one of its five “focus industries.”

These five key sectors, which include Health & Wellness, Energy, Food & Agribusiness, Infrastructure & Logistics, and Automotive & Electronics, are part of TCEB’s “Thailand 4.0 policy,’ which aims to transform Thailand into an innovation-driven industry.

Although TCEB is diligently educating associations on its offerings, it also has exciting events planned for the coming year. Thailand will host the Sport Accord Convention in April 2018 and the 31st Congress of Asia-Pacific Association of Cataract & Refractive Surgeon in July 2018.

November 24, 2017

Designing Computer Graphics in Bangkok

SIGGRAPH ASIA 2017 is due to take place between 27 and 30 November in Bangkok, as announced by the Thailand Convention and Exhibition Bureau.

With at least 7000 delegates and visitors from over 60 countries worldwide, SIGGRAPH ASIA is Asia’s biggest conference and exhibition on computer graphics and interactive techniques or digital content as generally referred to. The goal of the event is to foster the network of academic and commercial cooperation and the exchange of knowledge in the field.

November 6, 2017

Endoscopic Surgeons to Exchange In-depth Views in Malaysia

The World Congress for Endoscopic Surgery of the Skull Base and Brain will take place for the first time in Asia, in Kuala Lumpur, from 10 – 13 June 2020. The Malaysia Convention & Exhibition Bureau (MyCEB), in strategic partnership with the local organiser, the Malaysian Society of Otorhinolaryngologists Head and Neck Surgeons, won the bid thanks to Malaysia’s rise in specialised medical research and medical-based business events.

Over 900 delegates from around the world and locally are scheduled to attend the four-day congress held at Shangri-la Hotel Kuala Lumpur. The congress will act as a platform for delegates to network and identify new medical trends and breakthroughs, while the show’s powerful line up of conference programme also helps to provide a holistic and comprehensive view of the latest technologies, issues and opportunities in the sector.

October 26, 2017

Yokohama to Expand to Meet Associations’ Needs

A new multi-functional convention centre will be opening in spring of 2020 as an addition to PACIFICO Yokohama. This new meeting place will be versatile, featuring a column-free multi‐purpose hall of 6,300 square meters. With a capacity of 6,000 people, the hall will be able to accommodate various events with the option of using its eight sections in different combinations.

A parking with the capacity of 200 cars will be available onsite, while a hotel will be opening soon adjacent to the new centre.

42 meeting rooms will be available on the upper floors, whereas an outdoor pedestrian deck connects the 2nd floor main entrance to the Exhibition Hall and Annex Hall of PACIFICO Yokohama. Consisting of National Convention Hall with 5,000 seats, Conference Center with 50 meeting rooms, Exhibition Hall of 20,000 square meters and a hotel, PACIFICO Yokohama can be used conjointly with the new centre for large‐scale events.

October 17, 2017

Thailand Campaigns at IMEX America to Attract Associations

Thailand Convention and Exhibition Bureau (TCEB) launched a new marketing campaign at IMEX America last week, aiming to raise the industry’s profile draw more international events and increase visits. With the US MICE remaining a major target for Thailand – 26,735 MICE delegates from the US during the first three quarters of TCEB’s current fiscal year, the country is promoting the message that hosting business events in Thailand can be fun.

Through the recent marketing communication campaign, “THAILAND CONNECT Your Vibrant Journey to Business Success”, TCEB has been introducing key fundamental pillars of MICE industry which include a diversity of destination, business opportunities, and people of Thailand. Under the title “THAILAND CONNECT Your Vibrant Journey to Business Success, decoded with chapters of possibilities”, the three pillars of the country’s MICE industry remain the key focus in the 2018 campaign.

Moreover, Thailand is developing and promoting secondary destinations that have MICE facilities by upgrading airports and expanding railways and ports in order to link the capital with these cities.

This year’s IMEX America is also the launch pad for a new joint collaboration by four of Asia’s leading MICE destinations, the MICE bureaus of Malaysia, Seoul, Singapore and Thailand showcasing connectivity between Asian destinations and linking destinations with post event tours. The 2018 MDRT Experience and Global Conference and the 31st Congress of Asia-Pacific Association of Cataract & Refractive Surgeons (APACRS 2018) are to name but a couple of international conferences headed to Thailand.

October 9, 2017

Final Call to Associations for BestCities in Tokyo

Just over two months away, this is the last chance for all senior international association executives interested in participating in the annual BestCities Global Forum, to be held in Tokyo from 4-7 December.

Themed ‘Building Global Connections Across Cultures’, BestCities Global Alliance is offering to champion inclusivity and multi-culturalism within the meeting tourism industry in 2018 and beyond. During this four-day programme, delegates will take part in workshops and informative sessions learning about cultural management and intelligence, while looking at ways of establishing purposeful meetings, and acquiring practical skills they can apply to their day to day work back home and future events.

In partnership with the Tokyo Convention & Visitors Bureau (TCVB), the Forum also offers attendees cultural activities in order to explore Japan’s unique and intriguing heritage. Finally, the annual Ambassador Dinner will provide delegates with the opportunity to establish relationships with peers and grow global networks.

October 5, 2017

Singapore Keeps Going Strong with International Congresses

2017 sees Singapore maintain its international standing as the leading business events destination in Asia Pacific once again. 20,000 visitors are expected to come to the city thanks to large congresses, regional exhibitions and conferences, most of which will be taking place for the first time in Southeast Asia or Asia.

Over the past year, Singapore has won bids to host five major world congresses from the medical and industrial solutions sectors.

It was recently confirmed as the host city for the International Urogynecological Association (IUGA) Annual Meeting in 2021, which will attract 1,200 visiting physicians and healthcare professionals. 2018 will find the 20th International Congress of Endocrinology (ICE) in Singapore gathering more than 4,000 endocrinologists from over 70 countries and further down the road, the World Congress of Anaesthesiologists (WCA) in 2024 will welcome 8,000 anaesthesiologists from around the world.

In the industrial sector, the 46th Annual Conference of the IEEE Industrial Electronics Society (IECON) on industrial and manufacturing theory and applications is expected to receive around 1,300 overseas attendees in 2020, while the IEEE International Conference on Acoustics, Speech and Signal Processing (ICASSP) is expected to host around 2,000 international industry professionals in 2022.

September 28, 2017

A Smart Nation Presented : Singapore

On the occasion of the celebration of the city-state’s National Day on 26 September, the Singapore Convention Bureau and EDB organised an event – attended by Boardroom – for associations and corporates based in Brussels who might have an interest in developing their business in Singapore and in the ASEAN (Association of Southeast Asian Nations) Region, which by 2050 will be the world’s 4th largest economic block.

The event’s aim was to introduce both Singapore and ASEAN to the attendees, for a better understanding of the environment and opportunities in the region. With Singapore preparing to take over the ASEAN Chairmanship in 2018, and with the EU-Singapore FTA ready to come into force in the near future, there will be increased opportunities in this dynamic and growing region.

Singapore is a city-state at the heart of South-East Asia – while being a getaway to the rest of Asia – with a modern service-based and fast growing economy. Furthermore, it has a high-standard of living and serves as a regional hub for both financial and port activities.

For its future development, Singapore’s focus will be on innovation and green growth. Indeed, the city is investing heavily on urban development transforming it into a smart eco-city. Moving in this direction, will help Singapore address the adverse effects of climate change, develop a sustainable and efficient transport system and vertical farming.

Some basic facts that support such statements are: by 2030 Asia will account for 80% of middle class spending, its consumer market is larger than that of India and similar to that of continental China, Asia has overtaken North America and Europe in the number of patent requests filed with the European Patent Office…

Understandably, Singapore was eager to share these figures during the celebrations for its National Day!

September 21, 2017

Ageing Issues to Be Raised in Sarawak

Sarawak will host the 1st ASEAN Conference on Healthy Ageing on 10th-12th October, organised by the Malaysian Healthy Ageing Society (MHAS) in collaboration with the Sarawak Convention Bureau. Themed Ageing – Challenges, Successes and the Journey Ahead, the conference is aimed to help address the issues and challenges of rapidly ageing populations in the region.

Clinicians from various disciplines, allied health professionals, the legal fraternity, financial institutions, insurers, pharmaceutical companies, policy makers, and housing developers are among stakeholders set to attend the 3 day conference that will include plenaries, workshops, forums and symposia in its scientific programme covering various age-related issues.

On the last day of the conference, a consensus will be drawn up on the issues and challenges of ageing faced by the region and a report will be forwarded to the respective ministries.

Professor Nathan Vytialingam, Organising Chairman of the ASEAN Conference, says: “The ASEAN Conference on Healthy Ageing will be an ideal platform for stakeholders in the region to gather and discuss these issues and challenges so that the right preparations, policies and framework can be put in place in advance to help prepare their nations for the impact of ageing populations”.

 

 

September 18, 2017

Malaysia’s Next Move Revealed to Associations

The Malaysian Society of Association Executives (MSAE) was officially launched during the Malaysia Association neXt (MyNext) 2017 conference aiming to help association professionals by nurturing the members in enhancing growth, development and professionalism.

The MSAE is a strategic move in order to ensure association management is duly recognised and appreciated as a profession in Malaysia. Malaysia Convention & Exhibition Bureau (MyCEB) encouraged and facilitated the establishment of the organisation, together with several renowned association leaders, Dato’ Dr. Zaliha Omar, President of Malaysian Society of Association Executive and Dr. Saunthari Somasundaram, President and Medical Director of National Cancer Society Malaysia are to name but a couple.

This year’s MyNext, which saw the presence of 124 local association experts and thought leaders, gave delegates the opportunity to learn and discuss the latest insights and best practices in the association management industry, as well as access to cutting-edge insights, exchange ideas, network, express thoughts and debate issues that impact the future growth sustainability of associations in Malaysia.

Picture: (Third from left) Datuk Zulkefli Hj. Sharif, CEO of Malaysia Convention & Exhibition Bureau; (Centre) Dato’ Dr. Zaliha Omar, President of Malaysian Society of Association Executive; and (Third from right) Datuk Dr. Raj Abdul Karim, President-Elect of Malaysian Society of Association Executive posing together with the MSAE committee members.