Thailand and Chinese Associations Connect

August 28, 2017

Thailand and Chinese Associations Connect

Thailand Convention and Exhibition Bureau’s (TCEB) recent Road Show in Beijing aimed to attract Chinese trade associations to Thailand received good response with the attendance of 35 Chinese association delegates looking for business opportunities and connection through conventions in Thailand and 9 media delegates. The event was honored by the presence of Mr. Piriya Kempol, Thai Ambassador to China who delivered welcome note to the Chinese delegates.

To boost the confidence of Chinese associations, Ms. Vichaya Soonthornsaratoon, Director of Conventions Department of TCEB, and the representative of the World Federation of Chinese Medicine Societies highlighted and unveiled the 14th World Congress of Chinese Medicine. The congress is to be held in Bangkok during 20-24 October this year after the societies selected Bangkok to be the venue. Supported by Convene in Paradise marketing campaign of TCEB, the event is expected to attract over 700 delegates.

August 25, 2017

New Brand Campaign for Singapore

Over the last five decades, Singapore has built a strong reputation as a global business and tourism hub, recognised for its quality infrastructure, safety, stability, connectedness and accessibility. However, global competition to attract tourists and investments has intensified, and the media landscape has become more crowded and complex. Visitors have become more discerning in their travel choices, seeking to immerse themselves in cultures and build deeper connections with destinations, while international businesses want to create new solutions that make a difference.

The new unified brand, Passion Made Possible, unveiled by the Singapore Tourism Board (STB) and the Singapore Economic Development Board (EDB) aims to communicate the country’s value proposition in addressing the needs of travellers and companies, and help Singapore stand out on the international stage.

The idea is also to capture the spirit of the nation in a way that builds affinity, affiliation and top-of-mind recall for choosing Singapore as a destination to visit and invest in. With the themes of ‘passion’ and ‘possibilities’ entrenched in Singapore’s history and imbued in the nation’s psyche, and told through stories of the people, Passion Made Possible is the embodiment of the country’s track record and tenacity to fulfil passions and continually create new possibilities.

A brand video is also available here.

August 24, 2017

The Malaysian Society of Association Executives is Born

On 31 July 2017, the Malaysian Society of Association Executives (MSAE) was officially registered, in response to the need for a single body to regulate the profession of association executives in Malaysia. Its mission is to advance the stature and professionalism of associations in Malaysia through advocacy, education and advisory services.

Initiated by Malaysia Convention & Exhibition Bureau, this new association of association executives follows the footsteps of organisations like the Philippine Council of Associations and Association Executives, the American Society of Association Executives or the European ones.

The idea is for Malaysian association executives to join so they can access cutting-edge insights, exchange ideas, network, express thoughts and debate issues that impact the future growth sustainability of the associations. To be recognized as the leading national society pursuing excellence in association  management is also MSAE’s vision.

MSAE is presided over byDato’ Dr. Zaliha Omar, of the Malaysian Association of Rehabilitation Physicians.

August 15, 2017

How Associations Can Raise their International Profiles

As the world’s information networks grow more saturated, associations can boost their national and international profiles and expand their world influence through aggressive membership drives and strategic public relations experts.

“The Sarawak Convention Bureau believes that strategic communications and public relations is a crucial growth force and a real return on investment for all types of national and international associations who are trying to expand their reach in the world, grow their membership, or achieve a wider audience for their products,” said Amelia Roziman, Chief Operating Officer of SCB. “Public relations firms specialize in mindful strategic planning, media management tools and extensive networks for the benefit of associations everywhere.”

To walk the talk, Sarawak Convention Bureau (SCB) recently named Intelectasia – an award-winning public relations firm who has represented numerous organizations across various sector – as another tribal ally for its latest and boldest marketing endeavor, the Redefining Global Tribes campaign.

“Integrated PR strategies can raise the visibility of not just associations and conference organisers, but also the destinations that such associations choose to hold their Business Events, which ultimately grows membership and participation,” said Manminder Kaur Dhillon, Founder and Chief Executive Officer of Intelectasia. When associations choose Sarawak as their congress destination, they can benefit from Intelectasia’s expertise in all kinds of PR areas.