Dubai’s Al Safeer Ambassadors Drive Meeting Success

Dubai Business Events (DBE), the city’s official convention bureau, has awarded members of its Al Safeer Programme for their contribution in attracting international conferences to the city. The awards were presented to 26 member organisations at the Programme’s annual appreciation ceremony held on 27 February at Park Hyatt, Dubai. The event saw a gathering of over 150 ambassadors, including doctors, scientists, industry experts, business leaders and government officials from across the UAE, who are all playing a significant role in defining Dubai as a knowledge hub.

The Al Safeer Programme has grown to become a network of approximately 330 members, each of whom are champions within their industries and are driving Dubai’s position as a platform that provides invaluable infrastructure to support discovery and industry progression. Through wider memorandums of understanding signed over the course of the year, the programme was strengthened in 2017, with members joining from the Society of Engineers, Mohammed bin Rashid Space Centre, the British University, Roads and Transport Authority, the Emirates Medical Association, and the Institute of Electrical and Electronics Engineers. This community is set to further expand in 2018 as the Programme aims to target government agencies and key universities in the city to join the Programme and contribute in the city’s success.

Translating to ‘The Ambassador’, the Al Safeer Programme was established by Dubai Business Events in 2010 to engage with UAE-based key opinion leaders and government representatives, tapping into their expertise and professional networks to attract international business events to Dubai. Since its establishment, the Programme has assisted in successfully bidding for a total of 116 events with over 160,000 delegates in attendance.


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