In the framework of sharing valuable industry knowledge and best practice with stakeholders across the globe, two representatives from the BestCities Global Alliance attended the Conference and Incentive Travel Industry Fair (CITIE) earlier this month in Hangzhou to provide delegates from across China with meetings industry knowledge on everything from destination amplification to generating loyalty and connecting strategic networks.
500 attendees from the public and private sector were able to get intel on key success factors in the hope of raising the standard of excellence for conventions and events in China and beyond. Three of the BestCities partners – Bogotá, Singapore and Vancouver – also presented, sharing innovative ideas, cases studies and experiences.
Understanding the benefits intelligence sharing and knowledge exchange can bring to international destinations and associations, Paul Vallee, Managing Director of BestCities Global Alliance said: “Meetings must become more than simply well planned events, with an increasing focus on their lasting impact and success in the long-term. For destinations and associations, meetings should be regarded as a means to an end, not an end in itself.”
BestCities plans to share their industry insights at various events on the lead up to their Global Forum at the end of the year. The second BestCities Global Forum will be hosted in partnership with the Tokyo Convention & Visitors Bureau (TCVB) from 4 to 7 December 2017.