“Italy, at hand” is the title of a recent communication campaign launched by the Convention Bureau of Italy (CBI) in with cooperation with +39 Italy, an Italian DMC (Destination Management Company).
The campaign is the result of a competition held by CBI called “Capture Buyers’ Imagination”. After many proposals were assessed, “Italy, at hand” – whose aim is to promote Italy on international markets – was chosen.
The theme of the whole campaign is hands. Hands, which are tools for every aspect of Italian excellence, are available to association organisers who can enjoy the Italian history and culture. Using photos of different uses of hands, the project links their effectiveness to organising successful meetings – hence promoting what Italy as a whole can offer associations.
The project was presented earlier this May at IMEX Frankfurt.