Making a Mark Beyond Tourism

In November the International Congress and Convention Association (ICCA) welcomed a record number of delegates to its 56th annual congress. Almost 1,300 members, including more than 40 association executives, travelled to Prague for four days of education, chapter meetings and networking.

During the event, the inaugural winners of the “Incredible Impacts” grants supported by both ICCA and BestCities Global Alliance were announced at a session called “A celebration of the beyond tourism impact”. The three winning international associations have each made legacy a central part of their thinking and activities.

One of Boardroom’s partner The Iceberg is currently running a series of videos recorded at the event which celebrate “Incredible Impacts” and the wider effects meetings have on a destination and its region. In this second video of the series, Jane Cunningham, BestCities Global Alliance’s Director of International Associations, delves further into the stories behind two of the “Incredible Impacts” winners…. “…because it’s not just about the conference. It’s about what is left after that conference…”, she explains.

More on this here.

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