Malaysia Leads Legacy Efforts in Southeast Asia

Malaysia Convention & Exhibition Bureau (MyCEB) has rolled out several programmes and initiatives to spur legacy planning among its local associations that will be hosting international conferences this year and beyond. With a focus on six main pillars, namely knowledge sharing, networking, educational outcomes, fundraising and future research capacity, raising awareness and profiling, and showcasing and destination reputation, MyCEB has commissioned the development of case studies with high-impact legacies to accentuate the importance and the benefits beyond tourism of hosting meetings and conferences in Malaysia to the country.

Ho Yoke Ping, General Manager, Business Events, MyCEB, explains: “We have identified several high-profile business events like the 25hWorld Gas Conference 2014, the ICCA World Congress 2016, and the recently held 9thWorld Urban Forum 2018, as well as upcoming conferences such as the World Chefs Congress and Expo 2018, the IFLA World Library and Information Congress 2018, the World Cancer Congress 2018 and the International Solid Waste Association World Congress 2018. We will be disseminating these case studies to all our stakeholders for them to better understand that these events are more than just number of delegates and hotel rooms, but also touch the lives of the professional and local communities in Malaysia.”

Following earlier efforts like the formation of Malaysian Society of Association Executives (MSAE) in 2017, as well as the Kesatria programme, also known as the conference ambassador programme, MyCEB also conducted a legacy clinic in March 2018, with the objective to explore and measure the beyond tourism benefits in Malaysia from the perspective of event organisers, employers, delegates, exhibitors and sponsors. A total of 12 associations attended the clinic, which is the first in a series of more clinics in the future. Part of this overall initiative is also pushing the government by strengthening multi-sectorial and inter-ministerial cooperation with the appointment of one focal point contact from all ministries.

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