Malaysia’s Next Move Revealed to Associations

The Malaysian Society of Association Executives (MSAE) was officially launched during the Malaysia Association neXt (MyNext) 2017 conference aiming to help association professionals by nurturing the members in enhancing growth, development and professionalism.

The MSAE is a strategic move in order to ensure association management is duly recognised and appreciated as a profession in Malaysia. Malaysia Convention & Exhibition Bureau (MyCEB) encouraged and facilitated the establishment of the organisation, together with several renowned association leaders, Dato’ Dr. Zaliha Omar, President of Malaysian Society of Association Executive and Dr. Saunthari Somasundaram, President and Medical Director of National Cancer Society Malaysia are to name but a couple.

This year’s MyNext, which saw the presence of 124 local association experts and thought leaders, gave delegates the opportunity to learn and discuss the latest insights and best practices in the association management industry, as well as access to cutting-edge insights, exchange ideas, network, express thoughts and debate issues that impact the future growth sustainability of associations in Malaysia.

Picture: (Third from left) Datuk Zulkefli Hj. Sharif, CEO of Malaysia Convention & Exhibition Bureau; (Centre) Dato’ Dr. Zaliha Omar, President of Malaysian Society of Association Executive; and (Third from right) Datuk Dr. Raj Abdul Karim, President-Elect of Malaysian Society of Association Executive posing together with the MSAE committee members.

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