Boardroom joined a delegation of European conference organisers in Melbourne from 7 – 11 June 2017 for five days of immersive experiences to learn about Melbourne’s capabilities as Australia’s leading business events destination.
Europe is Melbourne’s largest source market with over 40 per cent of all association conferences secured by Melbourne Convention Bureau (MCB) coming from a European city.
The educational program, which was developed in partnership with MCB and Tourism Australia’s Business Events Australia (BEA), addressed European key association planners and decision makers. The program highlighted the city’s various accommodation and event venues and was followed by a regional program that took attendees to the Mornington Peninsula and Phillip Island.
17 MCB partners participated in the event, including Crown Melbourne, South Wharf Events, The Langham Melbourne, Grand Hyatt Melbourne to name but a few, aiming to demonstrate how the city’s infrastructure and products can facilitate a successful outcome for business events.