Mexico Launches Growth Plan for its German Market

Mexico inaugurated its stand at IMEX in Frankfurt showcasing the country’s strengths as a MICE destination with a wide range of natural, historical, cultural and culinary attractions and facilities, and why it is fast becoming one of Germany’s favourite destinations.

With the number of German tourists constantly increasing, Mexico Tourism Board recently launched strategic growth plan for the German market with the ultimate goal of making it one of Mexico’s top markets by 2021. The programme will focus on expanding connectivity, strengthening industry partnerships and co-marketing, expanding tourism products, and increasing consumer promotional actions.

In general, Mexico’s tourism industry had another record-breaking year in 2016, welcoming more than 35 million international visitors, up 8.9 percent from 2015. The economic impact was great; in 2013, Mexico ranked 15th most visited country in the world but three short years later hit the top ten and is currently the 8th most visited country. The country hosted 198 congresses last year also thanks to its 21 offices abroad working closely between them. But with 56 convention centres thought the country, Mexico is now trying to promote its strategy for attracting conferences to its smaller cities. The country’s accessibility has increased with new flight destinations towards Asia and a new airport expected for 2020.

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