‘Make it Edinburgh’ is the name of the new campaign, officially launched on October 19, promoting the city’s strongest sectors of industry, while providing compelling reasons to choose Edinburgh for future events.
Amanda Ferguson, Head of Business Tourism at Convention Edinburgh said: “The message we aim to promote is that Edinburgh is synonymous with innovation, discovery and thinking, a rich history of heritage, full of inspiring locations, buildings and people. Hence conference organisers should ‘Make it Edinburgh’.”
Convention Edinburgh, Edinburgh Hotel Association, Edinburgh Airport, Edinburgh International Conference Centre, Royal College of Surgeons of Edinburgh and Edinburgh Tourism Action Group, both private and public organisations have collaborated to make this campaign possible.
Progress and innovation across Technology, Life Sciences, Creative Industries, Food and Drink, Renewable Energy and Financial Services will all be showcased throughout the 12-month integrated media and marketing campaign, making it easy to align with VisitScotland’s Business Events’ soon to launch national business events campaign, Legends.
A full digital media campaign will roll out from January 2018.