2018 is an important year for the Swedish Exhibition & Congress Centre (SECC). Established in 1918 in Gothenburg, it celebrates its 100th anniversary with a series of activities throughout the year, including an anniversary weekend in April as well as a grant awarded to an individual or company that plans to develop an idea that supports the Swedish tourism industry.
Since its foundation, the centre served as a meeting place that brought together local and foreign manufacturers and merchants. The goal of the SECC has always been to promote trade and industry, according to Roger Holtback, chairman of the SECC foundation, by offering the best total experience to delegates. The first trade fair drew 530 exhibitors and over 42,000 visitors.
Today, the SECC and Gothia Towers, the hotel which is part of the Centre, attract almost two million visitors each year, shifting the goal of the centre to innovation and expansion. Carin Kindbom, President and CEO, explains: “We are seeing strong international demand and we want to satisfy the global market by being responsive and leading the way. “It will be increasingly important to have physical places where people can meet in the digital world, and we believe in the continuing growth of the meetings industry. We have big plans for expansion and we look forward with confidence to the next hundred years in the story of the SECC.”