Swedish Exhibition & Congress Centre’s Expansion: What’s in it for Associations?

The Swedish Exhibition & Congress Centre (SECC) has presented the third phase of its expansion plans up until 2030. The planned expansion has been thought out to maximise the venue and the city of Gothenburg’s potential to grow internationally and attract more visitors. The vision? To create Europe’s most attractive venue by offering the best overall experience. The focus will be placed on building a larger main entrance with a terrace and a hotel and office complex beside Korsvägen, a central hub in the events district of Gothenburg. The plans are ready and construction of the new entrances will start in 2017.

“Our all-under-one-roof concept is very successful and attractive, and this expansion is planned to meet an even higher demand from not at least international associations. We will be able to offer a much higher capacity, not only in terms of hotel rooms but also larger entrances, flexible meeting- and conference areas and interesting food & beverage concepts. Our location, right in the centre, in the heart of Gothenburg, is really beneficial for all visitors having everything within walking distance”, says Carin Kindbom, President and CEO, SECC.

“This will give us capacity for about 350 additional hotel rooms and more office and meeting rooms,” Carin continues. “The plans also include building another hotel and office building beside Mölndalsån at a later stage. We aim to achieve a total hotel capacity of roughly 2,000 rooms by 2030.”

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