The Educational Value of IMEX in Frankfurt

With over 200 education sessions taking place throughout the show, including a new dedicated day in the form of EduMonday, IMEX in Frankfurt taking place 16 – 18 May offers its biggest ever education programme.

Planners can take part in high quality education the day before IMEX in Frankfurt begins with EduMonday, a brand new education experience taking place on Monday 15 May. With registration free of charge and open to all, this interactive day will provide insights into event design, future trends and hot new technologies, using informal, contemporary learning styles. IMEX’s EduMonday will feature experts from the new Zeus Eventtech Academy, the German Convention Bureau (GCB), Meetology® Masterclasses and Play with a Purpose.

The show’s first ever English language education keynote explores this year’s IMEX Talking Point, Purposeful Meetings. Janet Sperstad from Madison Area Technical College shares the preliminary results of a major piece of industry research into Purposeful meetings research: creating deeper meaning.

A wider programme of free education also runs across the three days of the show. Participants can choose from 10 tracks including technology, business skills, diversity and marketing in order to create their own bespoke schedule. MPI is delivering a session on Exploring unique learning formats, IAEE explores The next 40 years of trade shows and Play With A Purpose addresses how to engage younger planners in Interaction for millennials. There are over 200 seminars, including workshops, campfires and bite-sized show-floor education- all designed to help planners at all levels keep a finger on the pulse of the industry.

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