Three new conference ambassadors have been inducted under the Malaysia Convention & Exhibition Bureau’s (MyCEB) Kesatria Malaysia Programme. These conference ambassadors play a vital role in continuously spreading the word of Malaysia’s positioning as Asia’s business events hub. Organised annually by MyCEB, an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), the occasion was attended by 19 Kesatrias, representatives from local association, various business events drivers and members of the media.
MyCEB’s pool of Kesatria has been growing from strength-to-strength since the programme’s inception in 2012. Designed to identify and inspire local associations to bid for and stage international conventions in Malaysia as an accomplished host, Kesatria consists of distinguished thought leaders from key industry sectors commissioned to advocate the benefits of hosting and inaugurating international conventions to their industry peers and colleagues.
This year, the three industry champions that will be joining the ranks include Prof. Dr. Goh Bak Leong, Past President of Malaysian Society of Nephrology, Assoc. Prof. Dr. Norhayati Abdullah, Vice President of Malaysian Water Association and Prof. Dr. Tan Maw Pin, Treasurer of Malaysian Society of Geriatric Medicine.