Thailand Launches New Transformational Campaign

Thailand Convention and Exhibition Bureau (TCEB) has launched a new campaign Thailand: REDEFINE Your Business Events to transform the organisation’s role from a supporter and marketer of business events hosted in Thailand, to that of a thought leader, partner, collaborator, co-creator and enabler of future solutions within the industry. The campaign calls for collaboration between the Thai business events community and international event planners and will be underpinned by proactive marketing strategies and activities to attract more premium conventions from long haul destinations like Europe and the Americas.

Thailand is committed to establishing long-term relationships with international organisations keen to leave a sustainable legacy after their event. TCEB encourages and co-creates new MICE events that align with national economic policies including Thailand 4.0 – an economic master plan to transform the Thai economy into an innovation-led, high tech-based economy by promoting 10 S-Curve industries. As of September 30, 2018, Thailand won a total of 14 bids to host international conventions.

Thailand is working to strengthen its reputation as a leading international business hub and a business platform of the Association of Southeast Asian Nations (ASEAN), with the development of new business precincts like the Eastern Economic Corridor (EEC), Thailand Digital Park and Thailand Innovation Park. The Thai government is also investing in major infrastructure projects that will bolster ties and create new business opportunities with neighbouring CLMV countries (Cambodia, Laos, Myanmar and Vietnam).

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