Belfast’s official tourism marketing agency, Visit Belfast, has launched a brand new marketing campaign designed to rapidly accelerate the volume of inbound business conferences and events taking place in the city. Emphasising the importance of business tourism to Belfast and Northern Ireland and developed by Visit Belfast with 13 major partners from the city’s tourism industry – Belfast Makes Sense – was officially launched at the start of International Confex 2019 in London.
Focused on Great Britain and international markets, the digital-led campaign is the largest dedicated business tourism marketing initiative ever undertaken by the city, incorporating a new website, video content, targeted advertising and public relations to support sales growth. Uniquely, the year-long campaign will also feature a range of high profile conference and event organisers and new testimonials from previous clients who are championing the city based on their own positive experience.
The Association of Surgeons of Great Britain and Ireland (ASGBI) was one of Belfast’s first significant clients to bring its annual conference to the newly-expanded ICC Belfast. “More than 1,100 delegates attended and were immediately made to feel like VIPs. The entire city, from taxi drivers to staff in hotels, bars and restaurants were aware that we were in town and they made us feel so welcome. I would have absolutely no hesitation in recommending Belfast to UK associations for conferences and events,” ASGBI General Manager, Bhavnita Patel said.