This month, the Seoul Convention Bureau officially rolled out its 2019 PLUS SEOUL programs to fulfill its new brand promise to boost business events. In addition to an expanded core benefit of up to KRW 250,000,000 (previously KRW 150,000,000) for international conferences, the Seoul Convention Bureau has designed new customised experiences for MICE events.
For international congresses with over 1,000 participants, PLUS SEOUL helps to cover development costs for event apps and VR experiences. In addition to core benefit offerings, such as welcome messages at Incheon International Airport, large conventions can qualify for other customised experiences: unique venue benefits, Seoul MICE Cards and special tour programs to explore the city, and the popular Seoul experience booths on-site at events.
Jihyun Kim, the new director of the MICE Planning Team at the Seoul Convention Bureau, said: “We designed PLUS SEOUL with one main question in mind: ‘What can Seoul add to business events?’ Whether it be intellectual exchange, company loyalty, or just fun, we want to give meetings an extra boost.”
Seoul came in 10th in the ICCA city rankings in 2016 and 2017 and 3rd in the UIA city rankings for three consecutive years from 2015 to 2017. With a strong commitment to make Seoul a top MICE city, the Seoul Metropolitan Government has shown significant interest in securing business events. Robust city support, creative offerings from the Seoul Convention Bureau and benefits from Seoul MICE Alliance (SMA) — which consists of over 300 city-approved local partners — have positioned the city to attract even more international conventions.