With the motto ‘100% Pure New Zealand’, Tourism New Zealand’s Business Events team have come up with an online guide aiming to help association professionals organise successful events. With attendees demanding more from events, including unique experiences, healthy meeting spaces and ground-breaking content, and association budgets running tight, organisers have to get creative in order to satisfy their clients’ needs.
The Art of Excelling at Association Events is a 32-page booklet is full of research as well as advice from thought leaders making sure that your event will inspire, educate and entertain. Some of the topics it includes are the importance of conferences, appealing content, the right price, PCO and venue, and the latest technological trends. Three case studies are included in the end to support the advice given on this guide.