Abu Dhabi Convention & Exhibition Bureau (ADCEB) and PCMA have signed a strategic training and partnership agreement at the PCMA Convening Leaders 2020 conference. As part of the agreement, PCMA will support ADCEB, which is part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), in three key areas, including Convention Services Manager Training (CSM training) for elected event executives from the Emirate. The agreement also entails hosting an Abu Dhabi Advisory Summit, which is set to take place later this year, as well as the introduction of a series of educational programmes and membership to help build the knowledge base and event management capabilities within the MICE industry in Abu Dhabi.
The agreement enhances Abu Dhabi’s position within the international association sector as it works to attract more business to the emirate. The programme will also act as an educational platform for the Bureau’s stakeholders to develop a deeper knowledge of the MICE industry and the essentials of delivering world-class events.
The agreement is the latest in a series of initiatives implemented by ADCEB and DCT Abu Dhabi to strengthen the MICE sector and promote business tourism in the UAE capital. In 2019, ADCEB announced the establishment of the first MICE Advisory Committee led by industry leaders from China, in addition to becoming a Premier Partner for international global travel exhibition IBTM World.