Avant-Garde Chefs to Cook for Malaysia

Malaysia Convention & Exhibition Bureau (MyCEB), together with Professional Culinaire Association (PCA) will be serving up the best Malaysia has to offer to delegates attending the Worldchefs Congress & Expo (WACS) 2018. The biennial event is expected to welcome around 1,000 delegates with 70 percent representing arrivals from 105 countries in Kuala Lumpur from 11th to 14th July 2018.

As MyCEB comes close to its 10th year in service for the business events industry, Datuk Zulkefli, My CEB CEO, who has been there from the start says that events such as WACS 2018 often enable Malaysia to be a magnet for professional expertise and talents in culinary industry.

“We are looking beyond the benefits of having just this one business event for Malaysia. I am confident that after WACS 2018, Malaysia will not only be a destination that is known for our own culinary experience, but will also be catapulted as a hub. The country has what it takes to be the centre of culinary excellence as it is an ideal platform to network with like-minded industry players, gain insights and ideas on the latest food technology and trends, as well as share best practices with their counterparts from all over the world. As an affordable destination, culinary apprentices can be assured a good stay together with exposure of the industry from Malaysia and beyond the Asian region,” Datuk Zulkefli Hj. Sharif said.

The Congress is organised internationally by The World Association of Chefs’ Societies or Worldchefs. The association is a dynamic global network of more than 100 chefs’ association representing culinary experts at all levels and across specialities.

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