Italy is among the 3 finalists of the ICCA Best Marketing Award 2019, one of the most prestigious awards in the international MICE scene. The award which was launched for the first time in 1997 by ICCA – International Congress and Convention Association – is presented every year to the best and most innovative marketing project in the international meeting industry.
The project that CBItalia presented is Italy at Hand – Hand in hand, together we win!. Conceived in 2017 as a communication campaign, Italy at Hand immediately set itself the goal of involving the entire Italian Meeting Industry, fostering collaboration between the various destinations and raising networking opportunities.
The first testing ground was the creation of a contest for CBItalia related agencies: the result was the transmission of subjects that engaged the members, making them feel part of an inclusive and virtuous network. The second step was the making of a Film, Italy at Hand – The Movie, which narrated the values of the Italian events industry through music and images, and capable of representing it appropriately to the world. The last stage of the project was the realization of Italy at Hand, The Event, when the communication campaign took physical form, becoming an annual traveling event (with the first edition in Bologna in 2018). This year it will be in Rome from 7 to 9 November.