The Greater Bogotá Convention Bureau will be hosting the BestCities 2018 Global Forum from December 9-12, which is expected to be all about the Power of People. In fact, in recognition of the Global Meetings Industry Day, the BestCities Global Alliance has announced a new communications strategy that will celebrate the unique role people play in making significant changes and progressions in the meetings and events industry.
Bogotá, together the 11 other BestCities destinations, will digitally promote this year’s ‘People’ theme for the Global Forum, making this the first time the alliance has communicated the theme from their annual event out to a wider audience via a targeted strategy that will see all cities share a cohesive message. Phase one of the campaign, which will run from 12 April until 14 May, will see all 12 of the BestCities partner cities share impactful images that illustrate what the Power of People means to them. Phase two will be announced shortly.