Boardroom and the European Society of Association Executives (ESAE) have announced that they will collaborate closely together in a media partnership. The aim of this alliance is to encourage sustained growth and communicate their joint professional and educational objectives.
Boardroom will be the exclusive media partner of ESAE. Through this strengthening of both organisations’ relationship, this significantly expands Boardroom’s global footprint and audience, reaching even more associations as well as senior level professionals in Europe. Boardroom will be distributed among all ESAE members as the trusted publication for thought leaders in the world of associations. Given both organisations’ alignment for the industry, Boardroom and ESAE will promote their initiatives across their respective channels: in print, online, through email and social media platforms.
Similarly, both organisations will work closely on a number of cutting-edge industry ventures such as the publication of twice-yearly insight reports. These co-branded studies will focus on the most pressing association-critical topics.
The media partnership is a channel for significant growth for both organisations. Boardroom will become a reference point for those interested attending upcoming ESAE events, where the association’s calendar of events will be outlined in the magazine’s issues, while ESAE members will contribute articles according to the magazine’s editorial lines. Similarly, Boardroom will become a business partner at all ESAE events, solidifying its position in the industry as a thought leader for education, professional development and strategic management of associations.
Florence Bindelle, ESAE President, underlines the association’s optimism for the alliance: “At ESAE we are excited for our collaboration with Boardroom. Its innovative look, global scope and educational activities will give our members an unparalleled creative approach to increase their outreach. We are proud for this partnership and are looking forward to working together in the years to come!”
ESAE Vice President, Giuseppe Marletta echoes Bindelle’s confidence in Boardroom and the collaboration: “At a crossroads for associations worldwide, it is imperative that we find the right partners and channels to communicate our message and create synergies. Boardroom is the strategic partner for ESAE to reach further and excel at what we already do well: create the perfect environment for our members to learn and advance together.”