Book Launch Combined with Grand Opening for The Hague

The 13th of December marked the reopening of World Forum The Hague. More than 300 guests from the conference and events sector and the City of The Hague attended the reopening ceremony, which included a programme of speeches and entertainment, the presentation of the new name ‘World Forum The Hague’ and the launch of a new book.

Published by World Forum The Hague and GL events, the book is titled “Megatrends Events, we’ll never stop meeting, but how?”. The author, trendwatcher Adjiedj Bakas, focuses on trends and developments that are likely to have a major impact on the conference and events sector in the Netherlands and abroad, such as ‘Towards effective networking’, ‘Towards safety and security’, ‘Towards memorable experiences’ and ‘Towards more interaction and co-creation’.

Adjiedj Bakas said: ‘People tell me that meetings will be digital and virtual, that we will not meet each other anymore in real life. I don’t think this will happen, we are still going to conferences and events because we are mammals, we like to meet people in real life, we like to enjoy each other’s energy and company and we want to exchange views.’

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