Content really matters when selecting a host destination for a conference and organisers are looking to host their events in respected knowledge hubs. Canadian destinations offer intellectual capital across a number of sectors and collaboration between industry, educational institutions and government. Business Events Canada facilitates introductions to local researchers and industry leaders, helping organisers capitalise on Canada’s intellectual offer. Another way for attendees to expand their professional network is to work with the host destination’s local ambassadors group, often associated with the city’s convention centre.
Read more on how Canada leverages its knowledge hubs to attract international conferences here.