Conferences and exhibitions drive industries, propel business and contribute significantly to global GDP. In South Africa, they contribute over R115 billion to national GDP. They are a transformative strategy for countries looking to boost their knowledge and creative economies.
In March 2018, the MBA World Summit was held in Philippi, the largest township in Cape Town, South Africa, where local entrepreneurs were partnered with international MBA students to help them grow their businesses through skills transfer and knowledge sharing. The MBA World Summit is a perfect example of how business events are the catalyst for large-scale socio-economic impacts, not only on tourism, but also on deal making, business transactions, training, research, development and education.
Read The Iceberg’s case study here.