Toronto Rewards Local Ambassadors

November 21, 2019

Toronto Rewards Local Ambassadors

The Leaders Circle honoured 13 local experts from various fields, including atomic physics and human rights, for their important role in bringing international meetings to Toronto at the 2019 Leaders Circle Gala on November 7, 2019. Together, these top experts have helped secure eight international meetings that will create lasting legacies for Toronto and Ontario.

The participation of local experts is an important component of Toronto’s thriving international meetings market. Submitting a bid for an international meeting requires, in approximately 70% of instances, involvement from the Canadian member organization or a local leader who is an expert in that field. The Leaders Circle Gala is an event supported by Tourism Toronto and the Metro Toronto Convention Centre (MTCC) to recognize leading professionals for their partnership in successful bids.

“Toronto is a global hub for tech, finance, academia and life sciences, and our reputation in these sectors is elevated by the opportunity to host international meetings here,” said Scott Beck, President & CEO at Tourism Toronto. “Thank you to our Leaders Circle Ambassadors that are integral in attracting international meetings to Toronto. It’s because of their hard work and dedication that Toronto is having so much success in attracting international events.”

October 29, 2019

Guaranteed Success Pledge in Montréal

Business Events Montréal has recently announced the Guaranteed Success Pledge, a first in the meetings industry. As the 1st destination in North America for hosting international events (ICCA), 1st in the Americas for international events (UIA) and amongst the most enviable cities in the world to do business (KPMG), the city feels confident about the results it can provide.

According to Business Events Montréal, when you choose to host your meeting there, you’ll hit your attendance numbers; they are so confident that you’ll reach your target number of attendees, that they will honour the financial commitment for your anticipated number, no questions asked. With the Guaranteed Success Pledge, Business Events Montréal will also guarantee the best exchange rate between when you book and when your event takes place. And, as an added bonus, carbon neutrality at the convention centre is guaranteed as well.

 

October 1, 2019

Today’s Business Events Serve Tomorrow’s Generation

What is the real power of association conferences? The hot topic has become part of the core of Business Events Sarawak or BESarawak (formerly Sarawak Convention Bureau) that is now looking beyond the narrow limits of business tourism financial benefits. Malaysia’s biggest state and second-tier conference destination with rapidly-increasing popularity has recently expanded its focus towards the social impact and remote legacy meetings can leave behind.

BESarawak’s Redefining Global Tribes (RGT) campaign began in 2017 and has received much praise among the meetings industry experts putting out tribal values of community, identity and unity. The innovative campaign has helped Sarawak win a place both in conference organizers and delegates’ hearts alike as the state has been moving up the rankings of the global market.

According to the International Congress and Convention Association (ICCA)’s global ranking report released in May, Malaysia is ranked 9thin the region with Sarawak being a huge contributor in the nation’s success, while Kuching, the capital of Sarawak, shot to #32 on the city rankings. Such great success means only the beginning of progressive ideas and values for the state, who is yet again rising to the challenge of a new era.

New year, new focus

The start of 2019 found the bureau with a new name, image and a diverse focal point which heightens the intangible payback of business events. Not so long ago business events were assessed merely by delegate expenditure on travelling, shopping, commuting, eating and sleeping. BESarawak’s contribution has reached over RM720 million in total since 2006.

The economic impact is only the facade of what business events can offer society. BESarawak is now eager to demonstrate that the power of knowledge and the power of associations and academia can advance research, science and innovation. Using the global network of an international association new talent will flood in the country creating clusters and higher standards for any industry.

Chief Operating Officer of BESarawak, Amelia Roziman, shares that “BESarawak’s focus this year is on advocating legacy impact in every business event held in this state. This means looking beyond the economic input and expanding our focus to the significance of conferences through the promotion and usage of knowledge exchanged to have a positive effect on various areas of sectors. Asides from sharing knowledge and expanding our education outcomes, we are also measuring business events’ capability to enhance future research capacities and fundraising opportunities, and whether it can reform public policies or even create new ones.”

 The visionary target will not be achieved without close collaboration and support. Business Events Sarawak and the Sarawak government have placed 7 Key Focus Areas (KFAs) as crucial factors, namely Urban Development & Redevelopment (inclusive of the Sarawak Corridor of Renewable Energy), Social, Environmental and Agricultural Development plus Service Industry and Digital Economy. These distinctive elements of community growth are set to trigger a domino effect of impactful motions in their respective areas in favour of the state and the nation.

“Associations are vying for a bigger purpose that is closely linked to their objectives, hence government support is unquestionably vital,” Amelia emphasizes. “Regardless of which market we are aiming for (this year we have set our sights on ASEAN countries, Australia and Europe), the support that is received from the government such as local government agencies and industry partners is undivided.” This support is prominent in every step of the way, even before bidding begins, making the planning of a conference as smooth as it gets.

In fact, Sarawak is creating a win-win situation with its Legacy Impact Programme. Through helping associations fulfil their ‘bigger purpose’ and leave a legacy by leveraging from this support, the state reaps the benefits of economic growth and knowledge influx, which in turn leads to better standard of living for the future generations.

Four major pillars of legacy impacts laid out by BESarawak are meant to vest more power to business events in order to extract their full value and drive change. These pillars are identified as Advancing the Field, Economic Outcomes, Community Benefits and Public Policy. The first assigns the leading role to local associations and global networking, which will lead to wider trade opportunities and industrial development. Cultural, social and public welfare outcomes can be achieved for the community, which in turn can also benefit by policy changes.

The forward-looking mentality is already taking root in Malaysia. Conferences such as the 2019 Borneo Coffee Symposium and the 8thInternational Conference on Bioprocessing, both held recently in Sarawak, have had tangible effects in their respective sectors.

The 2019 Borneo Coffee Symposium

Business events had the sweet taste of coffee on 6 and 7 April this year during the very first Borneo Coffee Symposium, held at the Old Court House in Kuching. Over 250 renowned coffee scientists as well as experienced coffee farmers and estate owners gathered in East Malaysia, on the island of Borneo, all sharing the same purpose: to show the world the potential of high-quality coffee cultivation in the area in a sustainable way.

Organized by Earthlings Coffee Workshop, the Symposium was the first of its kind to be held in Borneo and aimed to find the possibilities to produce a sustainable coffee cultivation model in rainforests. Particularly, to solve the lowland and warmer climate challenges by introducing the right species and varieties of coffee and introducing the knowledge of modern coffee cultivation to the Sarawak state.

Coffee cultivation in Sarawak has been growing rapidly, but the local tribes need the right guidance and knowledge in order to enter the global market successfully. The Symposium managed to do just that; well-known speakers and international coffee education systems such as “CoffeeCraftsman Education” from Germany, which was brought to Sarawak right after the Borneo Coffee Symposium, provided tailor-made support for local coffee growers.

Events like the “Liberica Coffee Roasting Competition” and “Cross-Species Coffee Cupping” that happened during the Symposium were also organized to support the direction of the right coffee species for the region. Dr. Kenny Lee Wee Ting, founder of Earthlings Coffee Workshop, believes that “with proper coffee education and the thorough understanding of the global coffee market, coffee is a type of environmentally-friendly crop that would benefit Sarawak not only financially, but also in terms of helping to protect our natural environment.”

The Symposium made great impact within the government. The Ministry of Modernisation of Agriculture, Native Land and Regional Development has already increased financial investment for coffee planting and is now looking into socio-economic benefits for farmers in crop diversification, moving from subsistence to specialty production, recognition of farmer identity and their contribution to labour and identity of state too.

The signing of the Memorandum of Understanding (MoU) between the Sarawak government represented by Department of Agriculture Sarawak (DOA) and Earthlings Coffee Workshop on the last day of the Symposium proves the point of collaboration and mutual benefit deriving from business events. Based on BESarawak’s drivers, the acquired knowledge and skills gained at the Symposium provides a platform for the formation of new associations in the industry with the goal to educate the younger generation and put Borneo on the world’s coffee map.

The immediate impact of the Symposium is indisputable as every coffee related business segments in Sarawak or even entire Malaysia will benefit from the rise of local grown coffee independent of brand identity or cost considerations. In the long run, such a knowledge intensive symposium will stir the waters for coffee players in Malaysia, forcing them to update their products and market knowledge in order to catch up with the international competition. According to Dr. Lee “this would lead to a healthier competition throughout the whole coffee industrial chain in Sarawak. If everyone in the industry demand better quality coffee and have the knowledge to produce it, they will surely work with the local farmers to reach the desired result.”

The full version of this article, written by Boardroom editor Vicky Koffa, is available in the September issue of Boardroom. The right to use this article, in part or in full, has to be granted by the Publisher.

October 1, 2019

Palais des Congrès de Montréal Creates CITE

The Palais des congrès de Montréal is introducing its CITE Event Innovation and Technology Centre, a new initiative which will enable organizers of events of all types and sizes to reinvent the level of experience they can offer participants thanks to the expertise of numerous local startups.

CITE will deliver affordable solutions that are also in line with the organizers’ current and future needs. There are presently a dozen firms that have joined or are in the process of joining CITE, and their services range from technology and food, to the arts and event logistics, all provided jointly with the Palais’ official providers. CITE will eventually house over 20 exciting firms offering innovative experiences. Ultimately, the convention centre will house a full scale coworking space populated by creatives who will transform the venue into a veritable laboratory of event innovation.

“CITE is akin to an innovation clinic, where our customers can find creative solutions for their needs,” explains Robert Mercure, President and CEO of the Palais des congrès de Montréal, adding that “today’s participants don’t just want to attend an event, they want to experience it, and CITE will enable us to help our customers make that happen by pairing them with creative entrepreneurs that elevate our city and will elevate their events.”

Photo : Palais des Congrès de Montréal

September 20, 2019

Incredible Impacts Third Year Winners

The Incredible Impacts Programme, now in its third year, run collaboratively by ICCA and BestCities Global Alliance, has selected three winning associations as leading examples of excellence within the global meetings industry. An independent panel of industry experts selected the winners of this year’s Incredible Impacts grant as the European Lung Foundation in conjunction with European Respiratory Society, the International AIDS Society and the International Society for the Prevention of Child Abuse and Neglect.

The three associations from across the globe will each receive a grant worth US $7,500 towards future projects, in recognition of their hosted events excelling in areas such as legacy development, diversity and accessibility.

Paul Vallee, Managing Director of BestCities said: “This year’s Incredible Impacts Programme submissions have been shining examples of innovative thinking and diversity in the meetings industry, demonstrating the impact and legacy we can leave behind us – particularly with the way each of them engaged with the younger generation.”

September 18, 2019

New Partnership Strengthens Ottawa and The Hague

Two association destinations, Ottawa Tourism and The Hague Convention Bureau recently revealed their intention to sign a friendly memorandum of understanding (MOU) aimed at strengthening both cities’ offering to the global meetings industry. This MOU is the culmination of a bond created and developed over the last five years by the two convention bureaux.

The collaboration between Ottawa Tourism and The Hague Convention Bureau will open doors for both cities to meet new clients through knowledge sharing and exchange.  Just one example is support given by Ottawa Tourism in the run up to The Hague hosting One Young World in 2018.  As one of the world’s largest and most complex events, the Canadian capital was able to share its experiences from hosting in 2016.

Key objectives from the first year of the partnership include the creation of joint sales activity, the creation of research and intelligence documents focused on the security, governance and defence sectors, identification of clients where both cities would be of interest followed by the creation of a joint proposal/bid highlighting synergies between the two destinations as well as legacy benefits of working together and identification of historic Hague clients that would be interested in Ottawa and vice-versa.

September 12, 2019

Incredible Impacts Third Year Winners

The Incredible Impacts Programme, now in its third year, run collaboratively by ICCA and BestCities Global Alliance, has selected three winning associations as leading examples of excellence within the global meetings industry. An independent panel of industry experts selected the winners of this year’s Incredible Impacts grant as the European Lung Foundation in conjunction with European Respiratory Society, the International AIDS Society and the International Society for the Prevention of Child Abuse and Neglect.

The three associations from across the globe will each receive a grant worth US $7,500 towards future projects, in recognition of their hosted events excelling in areas such as legacy development, diversity and accessibility.

Paul Vallee, Managing Director of BestCities said: “This year’s Incredible Impacts Programme submissions have been shining examples of innovative thinking and diversity in the meetings industry, demonstrating the impact and legacy we can leave behind us – particularly with the way each of them engaged with the younger generation.”

September 4, 2019

GDS-Index Welcomes Denver

Denver is the newest, and fourth city in the US to join the Global Destination Sustainability Index (GDS-Index).

Denver’s sustainability as both a destination and a convention city is apparent throughout the city – from the LEED Gold certified Colorado Convention Center with its own sustainability program, to green hotels, to a citywide bike sharing program and others. In 2019, Denver was only the 11th community in the world to become LEED Platinum certified under the US Green Building Council’s LEED for Cities program; and VISIT DENVER was the first CVB In the world to achieve Level One Certification with the ASTM/APEX Standard for Destinations for Environmentally Sustainable Meetings, Events, Trade Shows and Conferences.

Denver is home to the first commercial service airport in North America to receive an internationally certified Environmental Management System (EMS), and was ranked as one of the top 10 most sustainable North American Cities (Arcadia, 2016). The city’s convention bureau has contributed to these successes, by providing the necessary tools and resources to assist organisers in creating more regenerative events.

August 22, 2019

Learn Leadership Skills at IMEX America Association Forum

Future-proofing is among the topics explored at the Association Leadership Forum, a free half-day of education and networking at IMEX America, exclusively for association leaders and created by the American Society for Association Executives (ASAE).

Taking place the day before the show on September 9, the Association Leadership Forum is designed to enhance leadership skills, address the current disruptive business environment, and ensure that associations are nimble enough to achieve results in a competitive landscape.

Participants will be inspired and challenged by visionaries and role models from a variety of professional and trade association backgrounds. Developed as an interactive format, the forum leverages strategic conversations and collaborative peer learning to help senior association members apply advanced leadership concepts. Participants will leave inspired, motivated, and ready to embrace change to drive their association forward.

IMEX America will be held on September 10 – 12 at the Sands Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas and will bring together around 3,500 suppliers and 4,000 qualified buyers.

July 16, 2019

Toronto Talks Animals

From today til July 19, the Metro Toronto Convention Centre (MTCC) is hosting the leading international convention for companion animal veterinarians, the 44th World Small Animal Veterinary Association World Congress (WSAVA),

The WSAVA World Congress is bringing together 2,100 veterinarians from 82 countries for a scientific program of the highest standard that will leave a legacy beyond the convention. Delegates will host a clinic for homeless and vulnerably-housed pet owners at the Yonge Street Mission and participate in a run to raise funds to support the fight against rabies in Africa. Following the convention, a two-day workshop will take place with leading expert veterinarians Dr. Sheilah Robertson and Dr. Melinda Merck in collaboration with the Ontario Shelter Medicine Association and the Toronto Humane Society.

The bid to host WSAVA was won back in 2015 by the Canadian Veterinary Medical Association (CVMA) in partnership with the MTCC, Tourism Toronto and the Leaders Circle, a noteworthy association of Canadian professionals who are experts in their respective fields.