Thailand Launches New Transformational Campaign

December 11, 2018

Thailand Launches New Transformational Campaign

Thailand Convention and Exhibition Bureau (TCEB) has launched a new campaign Thailand: REDEFINE Your Business Events to transform the organisation’s role from a supporter and marketer of business events hosted in Thailand, to that of a thought leader, partner, collaborator, co-creator and enabler of future solutions within the industry. The campaign calls for collaboration between the Thai business events community and international event planners and will be underpinned by proactive marketing strategies and activities to attract more premium conventions from long haul destinations like Europe and the Americas.

Thailand is committed to establishing long-term relationships with international organisations keen to leave a sustainable legacy after their event. TCEB encourages and co-creates new MICE events that align with national economic policies including Thailand 4.0 – an economic master plan to transform the Thai economy into an innovation-led, high tech-based economy by promoting 10 S-Curve industries. As of September 30, 2018, Thailand won a total of 14 bids to host international conventions.

Thailand is working to strengthen its reputation as a leading international business hub and a business platform of the Association of Southeast Asian Nations (ASEAN), with the development of new business precincts like the Eastern Economic Corridor (EEC), Thailand Digital Park and Thailand Innovation Park. The Thai government is also investing in major infrastructure projects that will bolster ties and create new business opportunities with neighbouring CLMV countries (Cambodia, Laos, Myanmar and Vietnam).

November 28, 2018

Successful Year for Kuala Lumpur with European-based Associations

11 European-based international association events attracted 11,960 delegates to Malaysia in 2018  and were all held at the Kuala Lumpur Convention Centre (the Centre), Malaysia’s purpose-built venue. These events were amongst the Centre’s 1,189 held this year to-date (until 31 October 2018), which have been attended by over 1.85 million participants.

Events hosted in 2018 included the World Congress of SIVA-TCI (World Society of Intravenous Anaesthesia Onlus -Target Controlled Infusion) 2018, World Cancer Congress 2018, ISQua (International Society for Quality in Health Care) International Conference 2018, ISWA (International Solid Waste Association) World Congress 2018, International Diabetes Federation Western Pacific Region Congress (IDF-WPR) 2018, International Rubber Conference 2018, and UIA (Union of International Associations) Associations Round Table Asia-Pacific 2018.

Recent feedback from an event held at the venue highlighting this compelling value proposition was the IFLA (International Federation of Library Associations) World Library and Information Congress 2018. Elaborating on what made it such a success, Organiser – Roberta Odebrecht, Account Director at K.I.T Group shared, “Due to its strategic location in the heart of Kuala Lumpur, the Centre provides a great delegate experience because of its proximity to hotels of all categories, shopping malls and numerous entertainment options. We are most impressed by the team’s professionalism, enthusiasm and proactivity. The venue perfectly understood our client’s requirements and the importance of aligning each other’s business perspectives and objectives.”

November 2, 2018

Seoul’s Long List of Conferences Keeps Growing

From January to October 2018, Seoul successfully secured 40 international conferences, which is estimated to bring more than 35,000 international delegates to the city over the coming years. Of the 40 international conferences, 12 are considered large-scale conferences, which account for approximately 25,000 international delegates. According to the Union of International Associations (UIA) International Meetings Statistics Report published this past June, Seoul was the third most popular international meetings city from 2015 to 2017.

In 2018, the Seoul Metropolitan Government and the Seoul Convention Bureau, a division of the Seoul Tourism Organization, secured the approximately 3,000-delegate American Society of Clinical Oncology (ASCO) Innovation in Oncology Symposium 2020 this past August, and the World Congress on Ultrasound in Obstetrics and Gynecology in 2021 this past June. The World Congress on Ultrasound in Obstetrics and Gynecology in 2021, a conference that brings together more than 2,000 ob-gyn doctors and scholars, will be the first edition held in Korea and the third to be held in Asia.

Other major international conferences coming to Seoul include the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Asia Pacific Conference 2020 (2,000 participants), the IVV Olympiad 2021 (5,000 participants), the Institute of Electronic Engineers, Inc.’s International Conference on Communications 2022 (2,000 participants), the Federation of Horses in Education and Therapy International (HETI) Congress 2021 (1,000 participants), and the 2019 Annual General Meeting of the International Air Transportation Association (IATA) (1,000 participants).

October 30, 2018

Hong Kong Builds World’s Longest Sea Crossing

After nine years of construction the Hong Kong- Zhuhai-Macao Bridge (HKZM) opened on 24th October 2018. Spanning 55km across the Pearl River Estuary, HKZM is a series of interconnecting bridges and tunnels, supported by a small artificial island, and said to be the longest bridge and tunnel sea crossing in the world.

The bridge has been designed as a pivotal land transport link between Hong Kong, Zhuhai and Macao and includes a dual three lane carriageway starting from the artificial island near Hong Kong International Airport to the eastern shores of Macao. Expected to last 120 years, HKZM will cut land transport time between Hong Kong and Macao to just 45 minutes, down from four hours and is within easy reach of Hong Kong’s tourism attractions.

Dr Peter Lam, Chairman of the Hong Kong Tourism Board said: “Following last month’s commencement of the High Speed Rail Hong Kong Section, which connects Hong Kong to the Mainland’s High Speed Rail network and further reinforces our position as China’s southern most gateway, the opening of the Hong Kong-Zhuhai-Macao Bridge marks a significant milestone in the establishment of a one-hour living circle in the Guangdong-Hong Kong-Macao Greater Bay Area, and creates new opportunities for tourism development in the region.”

 

October 11, 2018

The Philippines Inspire, Collaborate and Sustain

The Philippine Council of Associations and Association Executives (PCAAE) is organising the 6th edition of its Summit, one of the biggest gatherings of associations and association professionals. Under the theme ‘Inspire, Collaborate, Sustain’, the Summit is set to be held between 23 and 24 November at the Subic Bay Exhibition and Convention Centre, in the Philippines.

During the two-day program, a panel of speakers representing various sectors of the association community will showcase their outstanding projects and best practices that inspire and merit recognition and replication, their successful collaboration with others and their commitment to sustainability. The agenda includes the presentation of the winners for the ‘ANG SUSI’ Awards 2018.

Photo : Subic Bay Exhibition and Convention Centre

October 4, 2018

Yokohama Is the Destination of Choice for Computational Mechanics

Yokohama has been chosen as the host city for the 15th World Congress on Computational Mechanics (WCCM), which will take place at the new PACIFICO YOKOHAMA NORTH in 2022. About 3500 researchers and experts in the fields of computational engineering and computational mechanics from around the globe are expected to participate. Of those, roughly 2,000 will be coming from abroad.

The success of the mission was thanks to a joint effort by JNTO (Japan National Tourism Organization) and the Japan Tourism Agency, YCVB (Yokohama Convention & Visitors Bureau) and the city of Yokohama and PACIFICO Yokohama. The local organising committee established “Pursuing the Infinite Potential of Computational Mechanics” as its vision statement promoting new concepts and technologies to address societal needs.

September 28, 2018

Yokohama’s First IEEE Conference on Nuclear Science

The IEEE NSS-MIC (Nuclear Science Symposium and Medical Imaging Conference) will be held in October of 2021 at the new PACIFICO YOKOHAMA NORTH facility, which is scheduled to open in the spring of 2020. The forum is a joint conference that encompasses the two fields of nuclear science and medical imaging. The host organization is the 186th Committee on Radiation Science and its Applications, a division of the Japan Society for the Promotion of Science.

It’s the first time this conference will be held in Japan. About 2,000 participants are expected to attend with the majority (about 1,850) coming from abroad. Yokohama was chosen for the conference through the collaborative efforts of the YCVB (Yokohama Convention & Visitors Bureau), the city of Yokohama and PACIFICO Yokohama, and working in unison with JNTO (Japan National Tourism Organization).

September 27, 2018

The UIA Boosts Local Associations in Malaysia

Malaysia is currently welcoming the UIA Associations Round Table Asia Pacific 2018 (UIA 2018) from 26-27 September 2018 at the Kuala Lumpur Convention Centre (KLCC). Organised by the Union of International Associations (UIA), the notable centennial event, is a conference which focuses on development for associations across industries to ensure collective growth. 120 international delegates from 15 countries are enjoying the Malaysian hospitality and interacting with local associations as the event is purely hosted by the Malaysia Convention & Exhibition Bureau (MyCEB).

Speaking from the business events perspective, Datuk Zulkefli Hj. Sharif, CEO of MyCEB looked back when the Bureau started nearly a decade ago: “When we started in 2009, we found that local associations are great at what they do and they have a lot of potential to go even further in championing not just a cause but an industry. That is the bar we wanted to raise, consolidate expertise for both their cause and impacting the country in other ways. We injected the business events point of view into our association counterparts by realising their maximum potentials. UIA 2018 will be another boost to our efforts as it is applicable to associations from all industries.”

August 24, 2018

Thailand Gets Standard for Association Planners

The Thailand Convention & Exhibition Bureau (TCEB) wants to accelerate the enhancement of meetings venue standards so that planners know what to expect. To this aim, ‘Thailand MICE Venue Standards 2018’, a marketing communications campaign has been created. Its goal?  Driving market penetration using digital network and createing awareness and encourage general public to remember the certification mark.

It is expected that 175 Thai meetings venues nationwide will be certified this year, lifting up the confidence of international events to select Thailand as their meetings destination.

“The ‘Thailand MICE Venue Standards 2018’ campaign will communicate with the target using key strategy called the 4 Create 1 Connect, which embraces Create the awareness of campaign; Create pleasant image of Thai MICE; Create the confidence among prospective users and Create understanding in organisation’s mission and vision, all of which are meant to initiate good connections with alliances and entrepreneurs, basing on the main concept “International standards you can trust. Guaranteed by Thailand MICE Venue Standards” commented Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB.

August 14, 2018

The PCMA-ICESAP Knowledge Exchange in Kuala Lumpur

The Kuala Lumpur Convention Centre (the Centre) recently hosted the PCMA-ICESAP Knowledge Exchange Kuala Lumpur.

The engaging educational programme brought together over 30 leading business events industry players, stakeholders and decision-makers to share knowledge and experience on how they are recalibrating their businesses in response to constant digital, political and economic change.

PCMA-ICESAP Regional Business Director-APAC, Antonio Codinach, said, “This was our first knowledge exchange event in Malaysia. Being relatively new to the industry, I have noticed we are very good at talking amongst ourselves, so I am making it my mission to ‘open up’ the business events industry, which was one of the purposes of this session. Our industry makes a tremendous contribution to key educational and economic sectors, and this event provided us with a platform to debate, interact and share ideas on how we can evolve together and drive this important industry forward.”

The keynote was followed by an interactive industry panel discussing and debating ideas on topics such as, education, talent development and the new age workforce, the importance of accreditation and the opening up the business events industry. Driving the panel discussion were the Centre’s Director of Sales and Marketing, Angeline van den Broecke; CEO of AOS Conventions & Events, Amos Wong and Srikrishna. Angeline shared some key take outs relevant to the local context which included the need to go through an ‘unlearning’ process and change the language and terminologies used to help propel the industry forward.