Boardroom and ESAE Embark on Exclusive Media Partnership 

December 21, 2018

Boardroom and ESAE Embark on Exclusive Media Partnership 

Boardroom and the European Society of Association Executives (ESAE) have announced that they will collaborate closely together in a media partnership. The aim of this alliance is to encourage sustained growth and communicate their joint professional and educational objectives.

Boardroom will be the exclusive media partner of ESAE. Through this strengthening of both organisations’ relationship, this significantly expands Boardroom’s global footprint and audience, reaching even more associations as well as senior level professionals in Europe. Boardroom will be distributed among all ESAE members as the trusted publication for thought leaders in the world of associations. Given both organisations’ alignment for the industry, Boardroom and ESAE will promote their initiatives across their respective channels: in print, online, through email and social media platforms.

Similarly, both organisations will work closely on a number of cutting-edge industry ventures such as the publication of twice-yearly insight reports. These co-branded studies will focus on the most pressing association-critical topics.

The media partnership is a channel for significant growth for both organisations. Boardroom will become a reference point for those interested attending upcoming ESAE events, where the association’s calendar of events will be outlined in the magazine’s issues, while ESAE members will contribute articles according to the magazine’s editorial lines. Similarly, Boardroom will become a business partner at all ESAE events, solidifying its position in the  industry as a thought leader for education, professional development and strategic management of associations.

Florence Bindelle, ESAE President, underlines the association’s optimism for the alliance: “At ESAE we are excited for our collaboration with Boardroom. Its innovative look, global scope and educational activities will give our members an unparalleled creative approach to increase their outreach. We are proud for this partnership and are looking forward to working together in the years to come!”

ESAE Vice President, Giuseppe Marletta echoes Bindelle’s confidence in Boardroom and the collaboration: “At a crossroads for associations worldwide, it is imperative that we find the right partners and channels to communicate our message and create synergies. Boardroom is the strategic partner for ESAE to reach further and excel at what we already do well: create the perfect environment for our members to learn and advance together.” 

September 20, 2018

IMEX America Presents the Association Leadership Forum

The Association Leadership Forum, created in partnership with ASAE, will take place the day before IMEX America kicks off, namely on Monday 15 October. Designed exclusively for senior association leaders from around the world, the free high level strategic education and networking program covers multiple challenges of association management and development.

The Forum uses case studies and blends presentations, peer to peer discussions and an executive level panel – all designed to address the high level strategic issues that currently challenge leadership teams. During the day, association leaders are inspired and challenged by leadership visionaries and role models from a variety of professional and trade association backgrounds.

Topics include future changes in the industry, diversity and how it can benefit revenue, building a volunteer program and repacking traditional membership offering. The day ends with a panel discussion on the future of events, followed by the Association Evening.

August 31, 2018

Associations Invited to European Canada Week

Business Events Canada (BEC) and their partners are set to return to Europe next month for their annual roadshows designed to promote the country’s meetings offerings to local planners.

The European Annual Canada Week, which creates a platform for networking, interaction and education, will feature two high-profile events this year. The first event will be held in Dusseldorf at 6.30pm on Tuesday 18th September at Alte Kammerei, Marktplatz 5 – 40213. The second event will be held in London at 6.30pm on Thursday 20th September at Mr Fogg’s Society of Exploration, 1A Bedford St, London WC2E 9HH.

Chantal Sturk-Nadeau, Executive Director of Business Events Canada, commented: “As a division of Destination Canada with the mission to attract business events to the country, Canada Week, is one of our key in-market activations and we are thrilled with what has been prepared for this year and what is in store for Dusseldorf and London. This is a unique opportunity to have a valuable dialogue with our European clients and tell them why Canada’s breadth of destination options stretches as wide as its borders for meetings and events.”

(Picture: St John’s, Canada)

August 30, 2018

Tomorrow’s Urban Travel Conference 2018: Full Programme Launched

When the Tomorrow’s Urban Travel conference kicks off on 9 October in Copenhagen, it will be for the third time running. And just like the two previous years, this year’s programme includes international thought leaders and innovators from the world of travel and beyond who will discuss trends, challenges, and opportunities, defining urban travel in the years to come.

Hosted by Wonderful Copenhagen, the Tomorrow’s Urban Travel conference is an international event that looks at the future of tourism in major cities. Guided by its speakers, this year’s conference will focus on the concept of localhood as a catalyst for development of the travel industry as well as urban life.

Among the speakers, Dr. Ian Yeoman will present four different scenarios of how tourism and the travel industry will develop towards 2050, while Harvard scholar Megan Epler Wood will discuss how localhood is key in addressing challenges such as overtourism. Drawing on test cases in various cities across France, Olivier Cardon, CEO of hoteliers AccorLocal, will share insights into why the local resident is being targeted as a new customer for hotels and talk about new initiatives aimed at bringing local life and new business into the group’s hotels. Other speakers include Head of Marketing at Carlsberg, Jeppe Boel and Anita Schjøll Brede, CEO and Co-Founder of

Tomorrow’s Urban Travel will also host a panel discussion on global trends and future scenarios for tourism with a local perspective from panelists from The National Museum of Denmark, SAS Airlines and the hotel chain, Radisson. For the first time, the conference will finish off with two educational sessions, giving participants the chance to join two out of four educational tracks.

The Tomorrow’s Urban Travel conference will take place at Øksnehallen in Copenhagen on 9 October.

Find out more here:

August 29, 2018

Calgary Reaches out to Europe-based Associations

The Calgary TELUS Convention Centre (CTCC) is now working with Sue Wilkes as its International Business Development Manager – Europe. Sue, who has previously worked with convention bureaus in Chicago, Gold Coast and Sydney, will be engaging the European market to generate new client opportunities for CTCC and the city of Calgary.

“There is massive potential for international associations headquartered in Europe to bring their congresses and meetings to Calgary” says Sue Wilkes. “So many associations align with the intellectual capital and research that is in Calgary’s universities and business community.”

Calgary is a vibrant city, the downtown core, is concentrated, walkable, connected to hotels, entertainment, retail shopping and the business community. CTCC can host congresses ranging from 1,500- 2,500 people, right in the centre of downtown.


August 28, 2018

Manchester to Welcome The European Hernia Society

Taking place in 2022 at Manchester Central, the congress organized by the European Hernia Society will attract over 1000 visitors from 24 different countries. It is the first time that the event will be held in England in over 20 years.

The society is a non-profit making international scientific forum that devotes itself to improving patient care in the field of hernia surgery. Professor Aali Sheen, a Consultant Surgeon at Manchester Royal Infirmary specialising in Hepatopancreatobiliary (HPB) and Gastrointestinal Surgery, has worked along side ‘Team Manchester’ on the hard-fought bid, thanks to a continued collaborative approach between Manchester Central and Marketing Manchester, and a strong support from the local academic community.

The decision to bring the event to Manchester Central sees the venue further cement itself as the venue of choice for international medical associations. In coming years, the venue will also play host to congresses such as the Particle Therapy Co-Operative Group, in collaboration with The Christie, and the European Resuscitation Council in October 2020.

August 27, 2018

What Makes a High-Performance Secretariat

Ellwood Atfield is specialised in recruiting association leaders and corporate affairs executives. In June 2018, they published a new report on ‘High-Performance Secretariats’, based on hundreds of face-to-face interviews and an online survey. They talked to global, European and national associations headquartered in London, Brussels, Paris, Berlin and Geneva. Not surprisingly there is consistency across Europe on what constitutes a high-performance secretariat as Mark Dober, Managing Director, writes.

Seven Key Attributes

Following a literature review, research and practical experience we first published in ‘Key Success Factors for European Associations’ seven key attributes of a high-performance secretariat. We knew each attribute was a key ingredient in the overall successful recipe for an association secretariat but we did not know how important they were relative to each other. So using a randomized survey methodology hundreds of association leaders gave us the answer represented graphically above.

It is perhaps obvious but important to be very clear that the most important person in any high-performance secretariat is the association leader. Indeed, Ellwood Atfield research confirms that the single most distinguishing factor between a good and underperformance association is its leadership, or simply put the qualities of the person in charge on a daily basis. We also found meeting members’ expectations, strategic planning and goal setting are by far the greatest challenges for association leaders. Hence, associations need strong leaders to set strategy and help find consensus between corporate members who compete with each other for market share, and member associations with very different cultures.

Overall Ellwood Atfield research finds that exceptional association leaders are; strategic; persuasive diplomats; excellent communicators; politically savvy; competent managers; energetic networkers; and sectoral experts. Although it is rare that individuals are highly rated on all of the seven attributes, an analysis of their relative strengths and weaknesses against the needs of the job and the association can be useful to assess performance, and remedial measures.

Evaluating your secretariat

As the saying goes, if it’s not measured, it’s not truly managed. Associations must add measurable value to the sectors they represent or face the consequences. There are many ways to measure the success of a secretariat which is after all a reflection of the success of the association, and sometimes even of the reputation of the sector itself. However, using text analysis and grouping hundreds of survey responses we see three main measurement methods used by associations; membership satisfaction; policy and communication achievements; and KPIs. The majority (i.e. more than 50% of survey respondents) highlighted membership metrics particularly around membership satisfaction.

By definition, membership associations exist to serve their members – so ensuring members are satisfied and engaged is a key strategic priority for every association. Some experts told us about the importance not just of meeting members’ expectations, but going beyond what is expected of the Secretariat. Overall five main areas for measurement were highlighted in our survey: 1) Membership satisfaction surveys and scores; 2) Measuring the value and benefit of membership; 3) Membership retention and growth; 4) Membership participation and engagement; 5) General evaluation by the Board

The full version of this article will be published in the September issue of Boardroom.

August 27, 2018

Call for Proposals for the 2019 European Association Summit

Coming 28 February-1 March 2019 the European Association Summit (EAS) invites, once again, all association representatives to its 6th edition at SQUARE-BRUSSELS CONVENTION CENTRE, with a new format of sessions focusing on exchange and interactivity.

The 2019 European Association Summit is on its way. With a deadline set by 28 September a call for proposals launched early summer aims to gather abstracts for short presentations, allowing a variety of sectors to show their experience in key areas such as finance, events, advocacy, campaigns, business models or governance.

The EAS has become an unmissable opportunity to share information, knowledge and network with among international associations. The content of this annual peer-to-peer education and networking forum will come from this call for proposals and in collaboration with the European Society of Association Executives (ESAE), the Federation of European & International Associations based in Belgium (FAIB), the Union of International Associations (UIA), ICCA, the International Congress and Convention Association, and the Professional Convention Management Association (PCMA).

August 24, 2018

Thailand Gets Standard for Association Planners

The Thailand Convention & Exhibition Bureau (TCEB) wants to accelerate the enhancement of meetings venue standards so that planners know what to expect. To this aim, ‘Thailand MICE Venue Standards 2018’, a marketing communications campaign has been created. Its goal?  Driving market penetration using digital network and createing awareness and encourage general public to remember the certification mark.

It is expected that 175 Thai meetings venues nationwide will be certified this year, lifting up the confidence of international events to select Thailand as their meetings destination.

“The ‘Thailand MICE Venue Standards 2018’ campaign will communicate with the target using key strategy called the 4 Create 1 Connect, which embraces Create the awareness of campaign; Create pleasant image of Thai MICE; Create the confidence among prospective users and Create understanding in organisation’s mission and vision, all of which are meant to initiate good connections with alliances and entrepreneurs, basing on the main concept “International standards you can trust. Guaranteed by Thailand MICE Venue Standards” commented Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB.

August 23, 2018

ICC Sydney Helps Build Connections and Leave Legacies

International Convention Centre Sydney (ICC Sydney) represents a pivotal connection point between clients, delegates and the local Sydney stakeholders, as the team ensures the events it hosts create a lasting legacy, giving back to the communities in which it operates and placing people first.

Acknowledging and celebrating First Nations communities

Through its First Australians Legacy Program stream, the venue is promoting First Nations businesses and simultaneously offering authentic delegate experiences. This is underpinned by a commitment to building greater acknowledgement for the original custodians of the land on which it stands, the Gadigal people of the Eora Nation.

Already, there are a number of ways event organisers can engage First Nations communities and businesses at ICC Sydney – from inviting a Gadgil elder to perform a Welcome to Country via the Metropolitan Local Aboriginal Land Council, to organising a cultural tour with Dreamtime Southern X as part of delegate registration on site.

In further recognition of the importance of First Nations cultures and heritage, ICC Sydney is preparing to launch its inaugural Reconciliation Action Plan (RAP) later this year. The plan will see the introduction of a number of new initiatives moving forward.

Aunty Margret Campbell, Director of Dreamtime Southern X, Chairperson of theNSW Aboriginal Tourism Operators Council and member of the ICC Sydney RAP Working Group, said that the venue’s support of Australia’s First Nations people will open up a myriad of opportunities. “With more than a million people welcomed through its doors every year, ICC Sydney is in a unique position to facilitate connections between international and interstate visitors and local First Nations businesses via employment and economic development. This is helping to strengthen and celebrate our diverse cultures in an innovative and purposeful way,” she says.

Supporting Sydney’s students and startups

ICC Sydney is an important contributor to innovation in Sydney – actively strengthening its local knowledge economy by providing a platform to share ideas and information.

Through its network of partners and Legacy Program, the venue is also fostering the next generation of talent via student and startup engagement, helping these important groups reach their potential, while enriching event programs. In practical terms, clients have the opportunity to engage students through volunteering opportunities and participation in conference workshops, networking and more.

ICC Sydney is also setting the industry benchmark for entrepreneurial collaboration by providing event organisers with direct exposure to Sydney’s network of startups. Clients may choose to invite entrepreneurs or students to pitch and present their ideas to delegates, giving them the opportunity to support the commercialisation of local business. Young bright minds can be invited to networking sessions where they can connect with those who have the potential to bring their idea to life. 

A gateway to regional communities

Taking its people-first approach beyond the city borders, ICC Sydney is proudly driving business growth and economic development in regional communities through its Feeding Your Performance (FYP) program and local supply chain.

Beginning with the venue’s in-house culinary team, ICC Sydney is committed to providing delegates with a culinary experience that caters to all event requirements. The approach focuses on sourcing highly nutritious, seasonal ingredients which have been produced locally and sustainably. The resulting menus served at ICC Sydney showcase the best of Sydney’s surrounding areas to an international audience while providing financial security for farmers and producers, supporting improvements to infrastructure, boosting production and creating opportunities for new and speciality produce.

Heralded as a blueprint for innovation in the sector, this approach has generated A$4.3M in direct expenditurefor a network of more than 85 NSW farmers, with investmentin local producers generatingA$8.3 millionin total benefits in ICC Sydney’s first year of operation.

To learn more, contact the team at ICC Sydney today /