Christchurch Plants Seeds of Knowledge

September 6, 2019

Christchurch Plants Seeds of Knowledge

The International Seed Testing Association (ISTA) Congress will take place in Ōtautahi Christchurch from 11-18 May 2022. It will be held at Te Pae Christchurch Convention Centre. Most of New Zealand’s seed exports are sourced from Canterbury.

The Congress is held every three years, and brings together seed experts from more than 70 countries, giving delegates the chance to network with their global counterparts. ISTA members include scientists, seed technologists, policy makers and regulators. It is a premier global event for the industry. Delegates will be surrounded by an agricultural and seed-producing sector.

The local industry is focused on seed for pasture; forage grasses like ryegrass and clover; and cereal grain crops like wheat. Christchurch boasts a large number of growers, processors and merchants, as well as research institutions focused on seed. Two of the four ISTA-acredited New Zealand seed laboratories are based in and around Christchurch, and many local labs have ISTA members within them.

September 5, 2019

Washington, DC: A Model for Sustainability Across the U.S.

Washington, DC has built a path towards greener living and meeting with more LEED-certified buildings than any other city in the U.S. and an accessible environment where every government building is powered by renewable energy. DC has become a leader in sustainability, helping its businesses reduce their carbon footprints and sharing a common vision for a sustainable planet.

A large talent pool is formed by so many like-minded companies in the area. Major domestic and international sustainable startups are here, such as Clean Choice Energy and Arcadia Power. Potential Energy DC is an incubator of 16 organizations dedicated to propelling energy and sustainability startups in DC, while the US Green Building Council, the creator of LEED certification, is headquartered in DC.

Washington, DC is committed to sustainable practices:

  • The Department of Energy and Environment is the authority on energy and environmental issues effecting DC and employs approximately 300 engineers, biologists, toxicologists, geologists and environmental specialists.
  • As one of the largest buildings in the nation’s capital, the Walter E. Washington Convention Center recognizes the importance of implementing sustainability initiatives with a color-coded recycling and waste minimization program, 100 percent paper products throughout the center, LED lighting and more, which you can explore here.
  • Washington, DC is part of the C40 initiative, a grouping of 90+ cities around the world dedicated to finding evidence-based and bold climate action solutions.
  • Mayor Muriel E. Bowser is a member of the Global Covenant of Mayors for Climate & Energy.

Washington, DC also happens to be a great place to host meetings without the use and added expense of a shuttle. With 40+ hotels within walking distance of the convention center, the ease of commuting within the city continues to add to DC’s appeal for business travelers.George Washington University’s research on walkability portrays DC as a model for other cities, with walkable urban places across all types of real estate development.Fifty-eight percent of commuter trips in DC are by bike, walking, or public transit (Buildings Magazine, 2017) and groups such as the American Geophysical Union, that hosted 28,000 attendees without using a shuttle at the 2018 fall meeting, are increasingly leveraging the city’s local sustainable transport options.

“DC is incredibly diverse, which matches our attendee base,” said Christine McEntee, executive director and CEO, American Geophysical Union. “Sustainability is so important to us. How great is it to be in a city that recently passed the nation’s first 100 percent renewable energy bill, Clean Energy DC Omnibus Act, which sets a mandate of 100% renewable energy by 2032?”

Washington, DC is where great minds gather for meetings in sustainability, but also technology, biotech/pharmaceutical, education, medical, transportation and government advocacy sectors. Meeting planners will find to the country’s leaders and lawmakers in DC, which benefit their attendees, sponsors and exhibitors alike.

Washington, DC’s landscape is ever-changing. The city is dedicated to developing initiatives and investing in new opportunities by adding to its strong industries with $11.2 billion in development, 15 hotels in the pipeline and many new and renovated special events venues in the works. The REACH at The John F. Kennedy Center for the Performing Arts is opening Sept. 7, adding 72,000 square feet of performance and events space, 130,000 square feet of landscaping and gardens, terrace seating for up to 1,600 people and a scenic walkway leading to nearby monuments and memorials.

This article is powered by Destination DC. To learn more green facts about Washington, DC and submit an RFP, visit us at You can also write to

September 5, 2019

Design Thinking Applied to Events by ASSOCIATIONWORLD

ASSOCIATIONWORLD, partners of Boardroom, are organising one more interesting workshop hosted by the Association Bureau on 16 September between 09.00 and 18.00. The workshop, called EventCanvas, is organised by Event Design Collective and provides a systematic approach to enable teams to design innovative events using Design Thinking applied to Events using the #EventCanvas methodology.

The Event Design Certificate Level 1 program is for leaders, executive directors, event directors, head of events, meetings planners and marketing managers who want a hands-on approach to understanding, designing and delivering events that matter. Boardroom’s advisory board member, Silke Schlinnertz, will be one of the facilitators leading participants to acquiring basic skills such as ability to interpret and create an Event Canvas Boundary box and discuss stakeholder needs.

After this workshop, participants will be ablate understand the event canvas methodology and templates to visually articulate the value of an event, sketch the canvas of a random event with a team offline or online, learn how to lead a team through the process of Event Design and create, design and prototype new events using the #EventCanvas.

You can find more information and register here.

September 4, 2019

Putting Expertise to Work

Holland’s network of thought-leaders play a vital role in helping attract international association events and enhancing the country’s reputation as a knowledge hub. They provide an essential link between not-for-profit organisations and convention bureaus or destination marketing organisations. Their areas of expertise may be widely different – from science to healthcare and education – but they all have a common goal: to share and exchange knowledge for the greater good. Boardroom Magazine meets four influential figures instrumental in winning bids for their cities.

Research in Mathematics Education

The Netherlands is a hotspot for education and pedagogy, with Utrecht boasting expertise in the field of mathematics. Utrecht University’s Freudenthal Group – named after the Jewish-German-born Dutch mathematician Hans Freudenthal – carries out research into the didactics of mathematics in early childhood education, primary education, special education, and vocational education.

One of its leading researchers Michiel Veldhuis, is also a member of the European Society for Research in Mathematics Education (ERME). He and his colleague, professor Marja van den Heuvel-Panhuizen, saw the potential in bringing the association’s eleventh annual congress to Utrecht earlier this year. “The Netherlands, especially Utrecht University, has a long-standing experience in researching and designing mathematics education for which Freudenthal and his collaborators laid the foundation about half a century ago. Since then it has further developed as a strong research community with theoretically and practically relevant output,” he says.

Michiel Veldhuis

Confident Utrecht would provide a “fruitful academic environment for sharing knowledge” Van den Heuvel-Panhuizen and Veldhuis worked alongside the Utrecht Convention Bureau and professional conference organiser Congress by Design to prepare a bid. “After ten successful editions in other European countries, we hoped to be able to organise this prestigious meeting for the first time in this beautiful city in the heart of the Netherlands,” explains Veldhuis, who has a PhD in mathematics education.

Having successfully won the bid, they collaborated on setting a budget and sourcing venues for the conference sessions and gala dinner. The historic Dom Square was chosen as the focal point for the event, which took place from 6-10 February, welcoming 1,000 delegates. Plenary sessions were held in the Dom Church (St. Martin’s Cathedral), one of the oldest buildings in Utrecht, while parallel sessions for 34 thematic working groups were hosted in historical buildings surrounding Dom Square, all within 10 minutes’ walking distance.

A winning combination of location, setting and expertise is what won Utrecht the bid says Veldhuis: “One distinguishing factor for the European Society for Research in Mathematics Education choosing Utrecht was its central local in Europe. The city of Utrecht combines the tradition of the old historic buildings and canals and the new world architecture and infrastructure. Finally, a very important factor for choosing Utrecht is the high reputation of Utrecht University.”

Tuberculosis Foundation

Kitty Van Weezenbeek has a career in tuberculosis (TB) related organisations stretching back over 37 years. She started her career as a provincial TB officer in the Netherlands, moving on to hold leading positions at the World Health Organization (WHO) headquarters in Geneva, and the WHO Western Pacific regional office.

As executive director of KNCV Tuberculosis Foundation (KNVC) – the world’s leading TB expert organisation – she was responsible for attracting the 49th Union World Conference on Lung Health to The Hague at the end of 2018. “Since KNCV’s headquarters are in The Hague and our organisation celebrated its 115 years anniversary in 2018, we decided to bid for the conference,”she explains.

Kitty Van Weezenbeek

KNCV had already established itself as a trusted partner of the event, having acted as a local host to the conference in 1932 and 1967, in Amsterdam. Van Weezenbeek was certain her foundation would make an excellent local host, prompting her to put in a bid with support from The Hague Convention Bureau. The conference’s organising team agreed and so the work to facilitate the network, introduce potential speakers and sponsors and identify suitable venues began.

“We worked together with the venues, the local authorities, including protocol departments for the presence of the Crown Princess of Japan, HIH Princess Kiko of Akishino, and Princess Margriet of the Netherlands, private sector partners, the Japanese Embassy, the Ministry of Foreign Affairs and the Ministry of Health,” reveals Van Weezenbeek.

The four-day event from 24-27 October attracted clinicians and public health workers, policymakers, researchers and advocates working to end the suffering caused by lung disease from 125 countries across the world – each presenting their own research findings. It specifically helped to generate more attention around TB in the Netherlands, which was amplified by some groundbreaking results in the field of childhood TB delivered by KNCV.

Van Weezenbeek says The Hague offered a unique and easily accessible setting for the conference: “The many direct flights to Schiphol [Airport] and the easy accessibility of The Hague to and from this airport was an important strength. The Hague is a relatively small city with excellent public transport, cosy restaurants and the seaside nearby.”

International AIDS Society

Physician-scientist Peter Reiss partnered with the International AIDS Society (IAS) to host the 22nd International Aids Conference (AIDS 2018) in Amsterdam from 23-27 July last year. A professor of medicine at the Amsterdam University Medical Center (UMC) and a former governing board member of IAS, Reiss has been working as a HIV researcher since the early 80s and is an advocate for HIV and AIDS education, prevention and treatment.

As co-chair of the conference, he brought together key stakeholders from Amsterdam and the Netherlands to secure their support in raising as much awareness of the event as possible. “We needed to do this jointly, so we got a group of representatives together including key NGO’s, ministries and affected patient communities together,” he explains. “Because we are a relatively small city and country the lines between people are short, and you can make a lot happen by getting the key people round a table.”

Peter Reiss

Against the background of AIDS 2018 the Dutch government committed to setting aside a rather large €10m fund for HIV prevention and making antiviral drugs more accessible for vulnerable groups particularly in regions where the disease is continuing to spread such as Eastern Europe, Central Asia, the Middle East and West and North Africa.

Reiss knew getting the local communities and other stakeholders involved in the build-up to the conference would play a major part in raising its profile. Two and a half years prior to the event he helped set up a planning group formed of various sub-committees responsible for overseeing a plethora of complementary events, alongside those directly organised by AIDS 2018. “We kept an inventory of ideas and logged what people were working on so we could bring that information together and communicate it centrally so our delegates knew what was going on. It was also a great way to prepare the country for what was going to happen,”he explains.

Reflecting on the conference, Reiss says it was this collaborative approach that made it such a success: “I’d like to see the same model we used for AIDS 2018 applied to events for other life-threatening conditions, like diabetes for instance. But to make it work all parties, including the local community, need to get behind it.”

Patient-centered care

Professor Jan Hazelzet is the clinical lead of the Value Based Health Care (VBHC) programme – a healthcare model focused on patient-centered care – at Erasmus University Medical Center (Erasmus MC) in Rotterdam. “The topic of VBHC is becoming more and more popular and important from clinical, economical, and policy perspective,” he explains. “My research is focused on the added value of our care to patients and exploring what are the outcomes that really matter to patients in relation to the costs and energy needed to achieve this.”

Hazelzet is also one of Rotterdam’s official knowledge ambassadors, having previously helped to bring association events for the city. This network of ambassadors helps to promote Rotterdam as an attractive congress destination and was established by the Rotterdam Partners Convention Bureau. It encompasses 87 academics, researchers and other experts connected to the Rotterdam region.

Jan Hazelzet

It was through his research into the VBHC sector that Hazelzet was able to persuade the International Consortium for Health Outcomes Measurement (ICHOM) to host its 2019 conference in the city from 2-3 May this year, bringing 1,250 delegates. “ICHOM is heavily involved in VBHC – it’s their reason for existence. Erasmus MC was their first strategic partner. Since the Netherlands are front runners in this field, it made sense to try host the ICHOM congress in the Netherlands, and in Rotterdam in particular,” he says.

With support from the Erasmus Congress Organization Center and
– the city’s convention bureau – Hazelzet secured the event without having to enter into a formal bid process. He and Rotterdam Partners then worked together to book the conference venue, source speakers and provide accommodation. “Everybody is still talking about the Rotterdam ICHOM conference and the far majority of the 1,250 participants were very happy and enthusiastic about the congress facilities,” says Hazelzet.

He is full of praise for his city as a host for association events: “We have excellent congress facilities and hotels centrally located, no-nonsense mentality, efficiency, a modern image and architecture, moderate prices, excellent international access and of course Rotterdam Partners with their pleasant efficacy.”

Contact – This piece was written by Boardroom editor Chantelle DietzThe right to use, part or all of it in subsequent works has to be granted by the Publisher.



September 4, 2019

GDS-Index Welcomes Denver

Denver is the newest, and fourth city in the US to join the Global Destination Sustainability Index (GDS-Index).

Denver’s sustainability as both a destination and a convention city is apparent throughout the city – from the LEED Gold certified Colorado Convention Center with its own sustainability program, to green hotels, to a citywide bike sharing program and others. In 2019, Denver was only the 11th community in the world to become LEED Platinum certified under the US Green Building Council’s LEED for Cities program; and VISIT DENVER was the first CVB In the world to achieve Level One Certification with the ASTM/APEX Standard for Destinations for Environmentally Sustainable Meetings, Events, Trade Shows and Conferences.

Denver is home to the first commercial service airport in North America to receive an internationally certified Environmental Management System (EMS), and was ranked as one of the top 10 most sustainable North American Cities (Arcadia, 2016). The city’s convention bureau has contributed to these successes, by providing the necessary tools and resources to assist organisers in creating more regenerative events.

September 3, 2019

An Industrial Revolution in Nantes

The International Association of Science Parks and Areas of Innovation (IASP) define the 4th Industrial Revolution as the convergence of digital technologies (such as Big Data or the Internet of Things), biotechnologies and the physics of the infinitely small. And this is precisely what they will talk about at La Cité Nantes Congress Centre, who will host their 36th World Conference (IASP2019). The great promises of this revolution are to seduce consumers with unique and personalized products, as explains IASP consulting director Jean-François Balducchi, from Atlanpole, the science-based business incubator for the whole region Pays de la Loire.

What kind of role has Atlanpole played in Nantes’ candidacy for the hosting of IASP2019?

Back in 2017, Atlanpole initiated the candidacy of Nantes at the IASP World Conference in Istanbul. Competition from other global destinations was fierce, and we chose to highlight the strengths of the Nantes Saint Nazaire Metropolis and, more broadly, the Greater Western Region of France – and France as a whole. The challenge was taken up across the whole shareholders chain, including Nantes Métropole, the Pays de la Loire Region, the University of Nantes, the Chamber of Commerce, etc., who followed and encouraged us from the very start.

In addition, as the IASP from 2014 to 2016, I had every intention to bring this conference to our shores. So I waited for the right opportunity to apply. This win is the confirmation that Nantes is recognized for its virtuous innovation ecosystem. The region has undeniable assets in the field of the industry of the future, with the competitiveness cluster EMC2, the French industrial cluster dedicated to advanced manufacturing technologies, the IRT Jules Verne, the French Institute for Technology, or Atlanpole Biotherapies which focuses on the health of the future. So many strengths that will allow us to best address the main theme of our conference: the 4thIndustrial Revolution.

To what extent are Nantes and La Cité the ideal venues for this event?

La Cité Nantes Congress Centre has been our privileged partner for 30 years, we’ve been working together on different types of events for a long time – and always with successful results. Ideally located in the heart of the city, it is very accessible from Paris, and thus from all major European capitals and beyond. We also like their commitment to CSR in general, and how they approach events in environment-friendly terms. La Cité’s infrastructure makes it possible to organize our world conference in the best conditions. Their professional teams provide bespoke services which guarantee a flawless execution of events in general.

More broadly, Nantes was labeled the European Green Capital in 2013, and it has many advantages outside the quality of life. It’s a dynamic, green, innovative city which delegates can easily enjoy after a hard day’s work at a conference.

What kind of support did you receive exactly?

From the very start of the bidding process in 2017,the teams of La Cité were quite keen for us to win IASP2019. They really acted as our partners in this, providing all kind of support. We of course rent their spaces, along some dedicated technical support, but what we like the most is that they also guarantee a permanent follow-up of our project, by putting an account manager as well as a production manager at your disposal. That makes the execution of the event very smooth to say the least.

This piece was written by Boardroom Chief Editor Remi Deve.. The right to use, part or all of it in subsequent works has to be granted by the Publisher.



September 3, 2019

Malaysian Associations Advance Through the 5th MyNEXT Conference

The congregation of Malaysian association leaders and professionals – the Malaysia Association NEXT 2019 (MyNEXT 2019) was back for its fifth year, themed “Building Capacity of Malaysian Associations; Optimising Benefits for Malaysian Associations”. Held in Kuala Lumpur Convention Centre, the conference aims in providing education and networking opportunity for Malaysian associations from the experts.

Participants of MyNEXT 2019 learn from experts with strong understanding of the industry; gain opportunity to network and share ideas with other Malaysian associations; motivate volunteers and employees about the importance of their association; develop the capacity of Malaysian associations to lead their sector; and learn leadership development.

Initiated by Malaysia Convention & Exhibition Bureau (MyCEB), the forum recorded a total of 120 delegates and expected to increase in coming years.

September 2, 2019

St Petersburg Receives Support for Further Growth

St Petersburg is doubling its subvention fund to approximately €700,000 for 2019 as part of its ongoing strategy to attract major international congresses to the city. Although the fund is available for use across all the city’s venues, it will have a significant, positive impact on Expoforum, which is the city’s primary congress venue, capable of hosting up to 4,000 delegates in its main conference halls in addition to its 50,000m2 of indoor exhibition space.

The fund, which is controlled by St Petersburg Government and the St Petersburg Committee for Tourism Development will be available to socially oriented non-profit organisations, who are stimulating business tourism and events in St Petersburg. Subvention support will be granted as part of a competitive process, which will reimburse up to 50% of the costs of an event. The subvention application process has also been simplified with support available from the CVB as well as local consultants to ensure associations maximise their chances of financial support.

“Expoforum is growing its presence internationally, with a variety of major events confirmed over the coming five years,” comments Maria Tsedeviyn, International Development Director at Expoforum.“However, this comprehensive subvention strategy ensures we are competitive on the global stage. With upcoming enhancements to the city’s ambassador programme and plans to simplify the visa process we are looking forward to significant growth in events from a wide variety of sectors.  Whilst the fund will benefit St Petersburg as a whole, the Expoforum team are particularly looking forward to the impact it will have on us in our position as the city’s primary venue for major events.”


August 31, 2019

The Green Goals of Nancy

France has long been a pioneer protecting the planet with environmentally friendly practices. Nancy in particular is stepping up on the sustainable scene and emerging as a premier locale for green meetings. The French capital of Art Nouveau — and capital of the Duchy of Lorraine — has made sustainable development one of its core missions, with the city convention bureau, DESTINATION NANCY, working hard to obtain the ISO 20121 certification, which was renewed this year.

It’s not news that events take a heavy toll on our resources, society and the environment, sometimes generating significant waste and occasionally even igniting tensions with local communities. This is how the international standard ISO 20121 was born, guaranteeing best practices in sustainable event management and promoting the motto that every action counts, whether that be tap water vs. plastic bottles or taking public transport instead of private transfers. Thanks to initiatives like ISO 20121, Nancy is now making a name for itself as a responsible business events destination.

The proof sits in the center of the city, where you’ll find the Prouvé Convention Center, which can accommodate up to 2,400 people. A roof comprised of 1,000 sqm of solar panels, bees and honey, a trained staff with an environmentally responsible attitude throughout the entire event process, and an overall policy of sustainable development are just a few of the green credentials to brag about. But take a look at the Nancy Exhibition Centre, with a capacity of 4,900, and you’ll be just as impressed.

Green initiatives

The trend toward green initiatives has tricked through the city, with DESTINATION NANCY working hard to combat food waste, earning a Special Sustainable Development award by France Congrès et Evénements last April as a sign of its success. Another area the convention bureau is honing in on is responsible purchasing: 100% of what Nancy sells and buys, whether it be a service or a product, has a CSR component to it. And, for the past three years, DESTINATION NANCY has worked attentively on waste management via a comprehensive food rescue and redistribution programme co-organized with a local association.

All of these elements are placed into a broader context in Nancy’s ‘welcome pack’ (pacte d’accueil) for major events. For associations choosing Nancy for their next conference, they will be hosted by a city and a greater region that places sustainability and care for its people—as well as the environment—at the forefront. In fact, the city developed a whole green ecosystem, or “EcoQuartier,” in 2009 with help from the French Ministry of Ecology, Sustainable Development, Transport and Accommodation. In this pedestrian-friendly zone developed around the train station, the quality of life has been significantly improved for residents and visitors like conference attendees.

Next step on the horizon: Nancy aims to become an international green destination like a handful of its French counterparts, working within the confines of a programme launched by France Congrès et Evénements, with the support of Green Evénements and the G7 General Secretariat (only 9 destinations in France are now engaged in this approach). At the rate the city is establishing its green footprint, it’s no doubt Nancy will soon make its presence known around the globe as a hub for green events in Europe.

This piece was written by Boardroom Chief Editor Remi Deve.. The right to use, part or all of it in subsequent works has to be granted by the Publisher.



August 31, 2019

Medical Success in the South of France

Located at the crossroads of Europe, Africa and the Middle East, the Provence-Alpes Côte d’Azur region is not only an easily accessible destination, it also boasts 300 days of sunshine per year, rich culture and UNESCO-listed heritage sites. A key player in life sciences, the Provence-Alpes-Côte d’Azur region has been attracting the attention of European and international associations with its dynamic medical ecosystem that promotes opportunities in a variety of different ways.

In France, Provence-Alpes Côte d’Azur ranks second in terms of patent filing and boasts more than 170 health and life sciences research laboratories. The region specializes particularly on research topics such as infectiology (infectious disease), immunology, oncology, neuroscience and ophthalmology, looking at these topics not only on a national level but on a European one as well. Four regional universities—Aix-Marseille, Avignon, Nice Sophia-Antipolis, South Toulon Var—as well as competitive clusters such as Marseille-based Eurobiomed with more than 280 members specialising indrugs, diagnostics, implantable medical devices, and e-health, fuel the region’s strong research network.

The South of France also offers plenty of opportunities for sponsorships. The region is a well-trusted and competitive destination for many companies in the pharmaceutical and AI industry but also in the management of big data, digital biology and medical imaging, with some leaders headquartered in the region.  As a getaway to the EMEA region, Provence-Alpes Côte d’Azur has become a worldwide leader in the hosting of large medical events, which attract on average 20% more participants than anywhere else.

No surprise

It comes as no surprise, then, that Cannes (pictured), Marseille, Nice and Toulon continue to draw more medical congresses each year that comply with the guidelines of the MedTech Europe Code of Ethical Business Practice, which regulate all aspects of the industry’s relationship with healthcare professionals and healthcare organisations. Forthcoming examples include the Congress of the French Society of Vascular Medicine in Cannes (1,000 delegates); the European Macrophage and Dendritic Cell Society Convention (2,500 delegates) and the European Public Health Conference (2,000 delegates) in Marseille; theEuropean Congress of Pathology (2,500 delegates) and the Movement Disorder Society Congress (4,500 delegates) in Nice; and the conference of the French Society of Emergency (400 delegates) in Toulon.

In response,

the Provence-Alpes-Côte d’Azur regional authority launched the ‘Attract Congresses and Events’ regional programme, aimed to improve the bidding and hosting experience for large international events. Designed to financially support events of a structural nature in sectors of excellence, such and healthcare, the aim is to generate substantial spin-offs in terms of economics and image. Eligible congresses and conferences include those that combine over 800 nights. The programme is managed by Provence Côte d’Azur Events, the regional convention bureau.

One prime example is the NeuroFrance, which was organised by the French Neuroscience Society in Marseille in May. The region’s “Attract Congresses & Events” programme was a major factor in the organiser’s decision to host the event in the South of France.“The importance of the local community in neuroscience, the commitment of the South of France in the areas of research and health and the attractiveness of the city of Marseille were decisive elements in the selection of this destination for the 14th edition of our biennial conference,” explains Lydia Kerkerian-Le Goff, President of the French Neuroscience Society.“All in all, it was an easy process, and we would like to thank all our partners for their support of the project.”

Contact: / / This piece was written by Boardroom Chief Editor Remi Deve.. The right to use, part or all of it in subsequent works has to be granted by the Publisher.