ICC Sydney: A Pioneering Venue

April 5, 2018

ICC Sydney: A Pioneering Venue

Following its opening in December 2016, International Convention Centre Sydney (ICC Sydney) has gone from strength to strength, helping to drive Australia’s reputation as one of the world’s most desirable meeting destinations.

The numbers speak for themselves. In 2017 alone, ICC Sydney welcomed a significant 1.3 million visitors to 755 events including 36 major international events, 151 national conventions, 71 exhibitions and 56 concerts. A few highlights included the 10th World Chambers Congress, which came to Sydney for the first time, and the International Bar Association Annual Conference, the largest event in the international law calendar which was attended by 4,500 delegates from 128 countries.

Innovation: A Key Driver for Success

ICC Sydney places innovation at its very heart: it has been the first conference venue in Australia to introduce a virtual reality video experience and the first to pilot a mobile airline check-in and baggage drop service. Its industry-first Feeding Your Performance culinary philosophy delivers dishes designed to fuel both body and mind with fresh, local, seasonal produce for optimum event experiences.

Geoff Donaghy, CEO of ICC Sydney and Director of Conventions Centres for AEG Ogden, adds: “The innovation focus will continue with our unique multi-streamed Legacy Program now underway. Spanning four streams, the approach has been designed to provide clients with an opportunity to partner with locals in a meaningful way through four diverse streams – Innovators & Entrepreneurs, Generation Next, First Australians and Sustainable Events.”

Looking ahead, the ICC Sydney team is focused on ensuring that everything they do consistently reaches a world class standard, elevating Australia’s position on the global stage while fostering powerful long-term benefits for clients, visitors and the community, which are felt long after our events take place.

Harnessing the Power of Technology

Underpinning this success has been a commitment to harnessing the power of technology to deliver inspiring meetings. ICC Sydney is a purpose-built, digital venue established on a 10Gbps optical fibre backbone which not only supports the needs of today, but also has the capability to flex for decades to come across all types of events.

Its infrastructure was put to the test with the annual Salesforce World Tour to Australia, which saw the venue’s technical expertise and ICT structure play a crucial role in delivering for the client’s expectations. ICC Sydney attracted more than 13,500 registrations while accommodating more than 5,200 concurrent Wi-Fi users across 150 sessions. As a result, the event was even welcomed back a second time to ICC Sydney where three of the venue’s Exhibition Centre halls transformed into the ultimate space for innovation and collaboration.

ICC Sydney is also supporting the next generation of technical professionals: it has launched its paid Audio Visual (AV) Graduate Program, designed to provide unparalleled vocational training and development opportunities. As part of the initiative, five exceptional graduates are gaining exposure to a year-round calendar of events, exhibitions and conventions, working across all areas of ICC Sydney’s AV and production services including rigging, audio, lighting and vision.

This article was sponsored by Business Events Australia. Contact : Simon Gidman / Business Events Manager, UK/ Europe / T: +44 207 438 4633 / sgidman@tourism.australia.com / www.australia.com/businessevents





April 2, 2018

Africa, Ready to Leave Legacies

Jeffers Miruka is the President of the African Society of Association Executives (AfSAE), headquartered in Johannesburg. A man of wisdom and knowledge, he has over 10 years of combined experience in association management and the meetings industry. He shares with Boardroom his views on how Africa is developing fast, both as an association and a meetings destination.

Can you elaborate on the development of the African Society for Association Executives?

The Africa Society of Association Executives (AfSAE) was an idea whose time had come, and that could not be stopped. For several years, an informal group of African association executives – largely supported by the South African National Convention Bureau (SANCB) – meeting during the Meetings Africa’s Association Day, otherwise known as “Business Opportunities Networking Day (BONDay)” had canvassed about the need to stay connected with each other throughout their careers. This gained momentum during the build-up to the 10th anniversary of Meetings Africa in 2015.

During Association Day of 2015, I reinstated the subject during one of my presentations entitled “Why Africa needs an association for association leaders” by citing well-known examples from around the world such as the American Society of Association Executives or the Canadian Society of Association Executives. The association executives present that day eagerly bought the idea. After more deliberations, we setup an Establishment Committee of 23 individuals, representing associations and other interest groups. AfSAE was formally established in February 2016.

Since then, it has been a journey of faith, determination, commitment and purpose.

How do you see the future of Africa as congress destination evolving?

Africa has the potential to be the ideal backdrop and the next frontier for congresses and meetings, thanks to its growing infrastructure, ease of connectivity, a developing healthcare cluster, rich history and natural beauty.

In Africa, we now fully acknowledge that congresses promote destinations; they build the reputation of the host countries by building awareness and image to the visitors. They spur trade and investment by creating partnerships and collaborations through research and academic works. Conferences help to establish networks when people meet face-to-face. They disseminate knowledge as practitioners apply newly gained insights to enhance their professional practice, growth, and many more benefits.

Many African countries are currently investing in Convention Bureaus, modernizing the existing convention centres and building modern ones, increasing the number of accommodation rooms, overall improving our infrastructure. This is geared towards making Africa a destination of choice for congresses.

What can governments do to help the development of Africa in this area?

On Wednesday, March 21, 2018, in Kigali, Rwanda, 44 African heads of state and governments, representing their respective countries met and signed the now famous African Continental Free Trade Area (AfCFTA) agreement. This was a culmination of the Africa Union’s vision of establishing free trade and a single currency amongst member-nations. One of the main objectives of this agreement is to ultimately free movement of people and create a common currency.

The beauty of this long-awaited agreement is that it will open the skies, thus lower the cost of flying within Africa and accelerate growth of air services in the continent.

I believe this is by no doubt, it is to me, to this day, the most significant step ever taken by African governments to help its people and spur continental development. It was long overdue and I pray the bottlenecks of its implementation will be minimal, or none.

You are the executive director of the African Association of Agricultural Economists (AAAE) as well, do you notice a need for a more global collaboration with other associations?  

I always speak about collaborations in my presentations. Associations are not in the business of competition, but rather coopetition, with the hope of mutually beneficial results. They are communities of people bound together by a common goal. If we don’t look at it from this perspective, we will lose the motivation of serving our members. And this always reminds me of my favorite quote from Dr. Martin Luther King, Jr., who once opined that “We must learn to live together as brothers or perish together as fools.”

Jeffers Miruka was interviewed by Cécile Koch, Founder and Managing Partner of Boardroom / cecile@boardroom.global

March 26, 2018

The Incredible Impact of ISTH in Kyoto

Our partner The Iceberg is currently running a series of videos recorded at the event which celebrate “Incredible Impacts” and the wider effects meetings have on a destination and its region. The International Society on Thrombosis and Haemostasis (ISTH) won its grant for creating legacy through the World Thrombosis Day Campaign.

Placing a global spotlight on the often overlooked and misunderstood condition of thrombosis, the ISTH’s World Thrombosis Day campaign organised more than 8,200 events across the globe in 2016. The team demonstrated creative thinking in a number of ways, reaching beyond tourism, with one standout example being their annual Twitter Chat digital event. By creating a platform for people to talk about the condition, sharing expert advice and insights, the project garnered an impressive 45 million impressions worldwide.

This time, they focus on a different ISTH legacy project that was also submitted to “Incredible Impacts”: the holding of the society’s 2011 Congress and Annual SSC Meeting in Kyoto after the Tōhoku earthquake and tsunami.

Read and watch all about it here.

March 18, 2018

Australian Legacies: World AIDS in Melbourne

 Health and medical research spans a pipeline from concept to laboratory through to translation, clinical application and community benefit. It typically embraces a range of different disciplines, occurs in universities and hospitals, medical research institutes and companies, and in the community at large. It involves multiple professions, public and private entities and consumers. Australia is at the forefront of medical research and innovation, and high-profile conferences which have lasting legacies, as did World AIDS which took place in Melbourne in 2014, also partake of Australia’s influence on the global stage.

Words Rémi Dévé

Australian researchers, physicians and healthcare professionals have an excellent reputation and make a difference locally and globally. The country’s scientists have developed lifesaving discoveries, pioneered procedures, and been awarded Nobel Prizes – three researchers at the Australia National University’s John Curtin School of Medical Research have received the Nobel Prize in Physiology or Medicine for their extraordinary contributions to medicine. These highly-qualified professionals continue to lead work in emerging fields of science, and champion the adoption of new technologies, many of which have global impacts.

Bionic ear

Australia boasts world-class medical research and healthcare infrastructure. Every year, pharmaceutical, biotechnology and medical device companies begin around 1,000 new clinical trials in Australia, meeting the highest quality and ethical standards. Clinical research is a focus for more than 40 Australian universities and 50 independent medical research institutes, with many working in collaboration. It’s these partnerships that have enabled Australia’s groundbreaking discoveries, including Gardasil®, a vaccine against human papillomavirus, and Relenza®, an antiviral drug used to treat influenza. Solutions such as the bionic ear and continuous positive airway pressure devices for sleep apnoea are also two Australian inventions that have transformed people’s lives around the world.

In this context, Australia is getting ready to respond to future challenges, including new health technologies, communicable diseases, and caring for an ageing population with complex and chronic health problems. Research is the best way to prepare for these challenges, as it contributes to health system safety and quality, ensure effectiveness of health interventions, and enable the country to develop better methods of preventing and treating disease.

“Australia’s track record of delivering exceptional association events is obviously a big part of why we are consistently chosen as the destination of choice to host medical/healthcare events. But I think our involvement in these events adds value in important other ways too through, for example, personal connections and the way our industry is able to connect thought leaders and innovators to our centres of knowledge and excellence, providing opportunity to truly create legacies that can also drive change,” says John O’Sullivan, Managing Director of Tourism Australia.

Australian cities are leveraging their knowledge and research capabilities in medical fields, for example, in order to secure major events and to realise the knowledge, investment, employment, and healthcare legacies – but not only – that can result from them. The 20th International AIDS Conference (AIDS 2014), which took place in Melbourne after more than two years of extensive planning and preparation, might well be the epitome of this.

Attended by close to 12,000 delegates from 173 countries, the Conference was a platform for people working in the field of HIV, policy makers, persons living with HIV and individuals committed to ending the pandemic, to present new scientific knowledge and dialogue on the issues facing the global response to HIV. AIDS 2014 was the first ever International AIDS Conference to be held in Australia and provided a unique opportunity to explore the diverse nature of the local and regional response to HIV.

The International AIDS Society chose Melbourne as the host destination for its collaborative approach, strong support from the city, state and federal governments. The Melbourne Convention and Exhibition Centre (MCEC) was, at the time, the only venue in Australia capable of hosting an event of this size and magnitude. The Conference utilised the entire facility – all 66,333 square metres of it, and the in-house technology team provided all tech requirements and equipment to facilitate more than 100 satellite events and uploaded 700 individual presentation sessions to the AIDS 2014 website.

To ensure delivery of a world-class event and a memorable experience for a large diversity of visitors more than 500 MCEC employees even participated in HIV/AIDS awareness training, in conjunction with the Victorian AIDS Council and Living Positive Victoria.

The full version of this article is available in the February issue of Boardroom, which you can download here.

March 7, 2018

Reinventing Medical Conventions in the Digital Age

Medical societies started to blossom in the early 1800’s. The aim was for their members to exchange knowledge and organise medical practice. Those were initially limited to countries, but, as science does not have frontiers, international societies soon began to burgeon as well, spreading scientific knowledge worldwide and initiating medical conventions.

In general, national medical associations hold conventions yearly, while the international ones do so every two to four years, rotating in different regions of the world. The interval between meetings usually gives enough time to build a body of new information worthwhile for participants to come and justifying the investment of substantial resources. The profitable business of conventions was thus born, fostering networking and scientific progress.

Besides showcasing the latest scientific discoveries, it then became necessary to promote the education of young doctors and regulate the expertise level of specialists. The educational boards of medical specialties became managed by national societies. Specialised medical societies were born with the need of branching general medicine into specialties fostered by the fast medical progress made all through the 20th century.

A bit of history

As medical societies were born and organised medicine progressed, humans experienced roughly the triplication in life expectancy. This improvement was witnessed in all continents, even in less wealthy areas of the world – a testament to the overall improvement of healthcare with the specialisation and the rapid dissemination of knowledge promoted by medical conventions and a well-organised medical sector worldwide.

Today all medical specialties have their corresponding meetings, whose mission is the exchange of information, the education of young doctors and the dissemination of new therapies, whether medical, surgical or technological. At one point, pharmaceutical and medical device companies became major sponsors of medical conventions starting to play an important role in medical education. There were days when conventions were highly subsidised by private companies.  The convention industry became profitable to all stakeholders – to the hosting cities through direct tourism benefits, to the delegates through education and to the companies that were hoping to introduce their products to the market. It was also a major win for the patients who benefitted from the outstanding medical progress that was showcased at those conventions.

While the dissemination of knowledge was dependent on the specialised press, the two- to four-year accumulation of knowledge justifying the holding of an international convention was reasonable, as the turnover of publications, be it medical journals with the need of peer review, or the production of textbooks, would take as much time to reach the reader. The presentation of the most recent findings in medicine was indeed dependent on conventions: the material presented at conventions would appear in the scientific press one to four years later; they would then be read by the scientific community at large, generating ideas, new discoveries and developments. This was a relatively long cycle in today’s standards!

Changing time frame

The time frame to spread knowledge has changed with the digital age. Today knowledge is produced and disseminated at a speed that traditional conventions cannot follow. What will happen with the old convention model, which most of us know? Will conventions become digital? Is this already happening? Convention stakeholders, starting with the sponsors, are questioning the  model based on expensive exhibition boots, placed in highly priced spaces. Additionally, lavish and expensive trips offered by exhibitors to attending doctors are no longer viewed as appropriate. As major device companies initiated, isn’t it less costly and more effective to bring doctors to be educated in their headquarters, where the demonstration of products is at hand and practical?

Compliance, a synonym for private corporations not being able to take up the expenses of conventions, is being dutifully enforced by government agencies. Will this regulation of doctors’ participation in conventions limit their attendance (or is it already doing so?), therefore slowing down the dissemination of science, which is so important for the evolution of medicine and patient care? Medical societies are already trying to overcome these barriers by promoting more and more digital education. The webinar industry is rapidly growing, as are free online journals, medical and surgery technique videos on YouTube, providing free learning to doctors, as well as advertisement opportunities to medical device and pharmaceutical companies.

This easy access to medical education is bringing medicine to a point where patients are as much – if not more! – informed about their own disease than the doctors who treat them. Does this information, which lays at everybody’s fingertips, as well the easiness of communication among peers yielded by the digital age, threaten conventions? Or is the need for direct human contact and networking strong enough to maintain its model? These are questions that will be answered in the following decades as digital education evolves.

The survival of international medical societies depends on their members. It is no longer enough to organise a convention every two to four years. Members and delegates need more pampering to accept registration fees, mostly because the information they seek can often be found outside the association itself. Continuous medical education, credentialing process, local courses, frequent webinars, access to libraries, forums directly helping in difficult medical cases are a few measures that can justify the enrolment and the retention of members, engaging them to participate in future conventions.

The remaining question is who will continue to pay for the costs related to doctors attending conventions in an environment where heavy taxes, profit-oriented health insurance companies, expensive drugs and medical devices, and failure of some governments to provide an effective healthcare system all have an impact on medical income in general. It becomes unaffordable for some doctors to participate in conventions, especially as there are so many potentially, of interest to them. Those are the very practitioners who will likely to embrace digital education.

It is possible that doctors’ participation to conventions will decrease, and so their expertise and, in turn, the quality of their care. Medical societies have to evolve with the digital age, enhancing their presence in the day-to-day life of their members, partnering with other related societies in a kind of multidisciplinary effort to decrease the number of conventions.

Antonio A.F. De Salles, M.D., Ph.D., is Professor Emeritus of Neurosurgery and Radiation Therapy, Departments of Neurosurgery and Radiation Oncology, University of California Los Angeles, and Head & Founder, HCor Neuroscience, São Paulo. He is also President of the Ibero-Latin American Radiosurgery Society.  

References: en.wikipedia.org/wiki/British_Medical_Association#History /en.wikipedia.org/wiki/American_Medical_Association / ourworldindata.org/health-meta / ourworldindata.org/life-expectancy / Br Med J. 1936 Feb 29; 1(3921): 431. The History of the French Medical Association





February 28, 2018

Fostering Transformation in Bogotá

 As the political and economic capital of Colombia, Bogotá is one of the most dynamic cities in Latin America with 7.6 million inhabitants. The commitment to lead through transformative initiatives that call for the integration of society is mandatory, even more so now that Colombia is at a crossroads in its history as the nation is leaving behind more than 50 years of internal conflict. Attracting international events that have an impact is part of an overall strategy of change.

Words Rémi Dévé, with the Bogotá Convention Bureau

Working from the heart will always make a difference. If one is able to find a connection between people’s deepest desires to be part of something bigger, then transformation will take place. Events, no matter the sector, are always created with a larger purpose.

Associations can play an active role in this reconciliation process, consequently their events have that power of transformation and can align both members’ and delegates’ needs and those of destinations wanting to grow. Their events can activate a citizen movement, motivate people to create a link, involve the vulnerable population affected by conflicts, connect people to a larger purpose, and make them a reality in the short term.

In this context, Bogotá, led by its Convention Bureau, bid in 2015 and 2016, for two events that accomplished what the city and the country needed. The first event, One Young World Summit (OYW), engaged young people as key actors in different movements around the world, in the hope for them to participate in a historical moment of Colombia and have them “help create the country’s future”.  The purpose of the second event, the World Summit of Nobel Peace Laureates, was to raise the level of dialogue around peace and contribute to the peace building process of the country.

Both events, which were held in Bogotá in 2017, help to:

Activate citizen movements: citizens were involved not only during the bid process but also during the event. For example, OYW and the city were hot topics on social media for the whole duration of the event and more than 47,000 persons from 7 countries were engaged in the Nobel Peace Prize Summit through livestreaming.

Involve the vulnerable population affected by conflicts: both events had an active participation of people affected by the conflict, including speakers who shared their story, but also attendees and volunteers.

Create a legacy: At the moment, OYW is measuring the impact of the projects regarding their contribution to the UN’s 17 Sustainable Development Goals. On the other hand, the Permanent Secretariat of the Nobel Peace Summit, together with the Bogotá Chamber of Commerce, is continuing the conversation with different foundations and the civil society.

Increase the level of dialogue around the meetings industry in the country: now, actors that are not directly related to the meetings industry, are aware of the power of events and how they can be used to achieve different types of purposes.

Create a strong network: at a destination level, creating ties between different actors (not only within the meetings industry) makes city bids more competitive thanks to the added value that all the actors can bring to the table.

February 20, 2018

Having an Impact: More Than Child’s Play

Experts from around the world came together to find ways to get kids outside and active in September in Calgary, leaving a permanent imprint on the city.

Words Sarah Beauchamp

Four years ago, someone approached Heather Cowie, manager of recreation for the north and east region for the City of Calgary, about hosting the International Play Association (IPA) conference in Calgary. She said knew nothing about IPA’s mission, prompting that person to respond, “That’s exactly why you need to host this conference.”

Cowie and her team immediately began learning more about the organization’s mission and quickly realized they not only wanted to host the conference, but they wanted to ensure the impact lasted well beyond the four days of events. “I don’t want to just do a conference,” Cowie remembered her boss saying at the time. “I want to do something that’s meaningful.”

Play in time of crisis

So Calgary partnered with IPA Canada last year to host its 20th IPA Triennial World Conference, held at the Calgary TELUS Convention Centre, 13–17 September. IPA is an organization dedicated to securing “every child’s right to play and to promote healthy, high- quality play opportunities and environments,” according to its site (ipaworld.org). Its annual conference brings together thousands of play researchers, advocates, designers, educators, practitioners, providers, and policymakers from around the world. In Calgary this past September, the conference featured more than 450 speakers, and hosted sessions on topics like the mental-health consequences of a lack of play time and how children can make space to play in times of crisis.

There’s been a steady decline in “children’s free play” since about 1955, according to Peter Gray, Ph.D., professor emeritus of psychology at Boston College. That, he told The Atlantic, is partly “because adults have exerted ever-increasing control over children’s activities.” Without enough free play — when children are directing their own activities, unsupervised — kids are more prone to anxiety, depression, and attention and self-control issues.

“It’s so important for kids to play and go outside and have child-directed play rather than adult-facilitated, so that they can test their own boundaries and take their own risks,” Cowie said. “You learn so many things about yourself… [including] how to negotiate with other people. It’s physical, it’s emotional, it’s fun.”

Outliving the kids

Hosting IPA’s conference also galvanized Calgary to create what they’re calling a play charter. “Rather than the city of Calgary doing a play policy, we’re doing a charter that’s collaborative in nature, to say why is play important, what are we going to do about it, and who’s going to do something,” Cowie said. About 30 organizations came together at the IPA Triennial World Conference to sign the charter and commit “to do something about play in the next year.”

IPA was held at the Calgary TELUS Convention Centre, and its proximity City Hall helped Calgary’s elected officials to understand “what we were doing,” Cowie said. “It was good access for them to come see what was happening.”

The IPA Triennial World Conference was a way for play professionals to gain new perspectives.  “Where we all are in the world with play is very different,” Cowie said. “An international conference gives you different perspectives, gives you different learnings, gives you different contexts. Certainly, contexts are different all over the world, but there are nuggets of information and knowledge that you can get when you have an international conference.”

When Cowie and her team fist started this journey, they didn’t fully understand the concept of play, but now, she said, “every time we get together with the organizations that we partner with, I believe we get smarter. For me, that’s what the conference is about. It’s an amazing learning opportunity.” Hosting IPA has inspired Cowie to continue to create play initiatives. “We’ve laid the foundation for legacy and we’re gonna keep going.”

Sarah Beauchamp is a contributing writer to Convene, the magazine of the Professional Convention Management Association (PCMA), and a partner of Boardroom.

February 13, 2018

A Broader Perspective in Lampedusa

By involving local communities you can create a concrete legacy for host destinations. Whether it be business events or association congresses, strategic results can be achieved for everyone, the organiser, the attendees and local stakeholders.

The impact meetings have on host destinations and local communities is much wider than people imagine. Things like knowledge or skills transfer, sharing of scientific and healthcare advancements with local professionals, empowering young people or women in developing countries, and involving future political leaders, are all important legacies far beyond economic and touristic values. It is about how events change the real lives in a community.

Nowadays the meeting industry’s broader value is becoming more and more understood. The most important industry associations are engaged in promoting this value, and professional congress organisers and associations are definitely on the frontline of this process. But, why should they deploy resources on a legacy programme?

Strategic approach

Planning an event with a broader vision for positive legacies on a local destination is not only a good practice for CSR and for moral reasons but it can produce significant outcomes for associations. It helps them attract and retain members, build brand reputation and promote accountability of the meetings industry to society. It also helps create a meaningful bond between delegates, boost team spirit and make conferences more engaging.

To realise the right legacy projects with the most concrete and useful impacts, it is important to have a strategic approach, identify clear objectives and plan the actions well in advance. Choosing initiatives tailored to the core activities and topics of the conference can foster the engagement of participants and sponsors, while it’s advisable to interact with local people and stakeholders in order to understand the local social issues.

With those premises, the possible actions are numerous.

You can, for example, involve participants in construction/renovation projects, as happened at a national conference of real estate agents, where the attendees had the chance to participate in a volunteer program of building three new homes for families in need. Or at a national congress of respiratory and pulmonary medicine, where, due to the relationship between respiratory health and air quality, it was decided to plant all the trees used for the decoration in a park. This was a concrete contribution of these specialists to the city’s air quality. Also, during an international conference dedicated to Alzheimer disease, a sensory garden was built by local patients and after the event it was relocated as a community garden in a derelict area.

Of course the contribution of a conference is related to knowledge-sharing with the local community. For example, at a European congress of paediatric physicians local parents had the opportunity to discuss child-health issues with world-class specialists, during an open conference.

Another type of legacy is the economic support to local social projects by corporate donations or fundraising among delegates (e.g. gala dinner auctions or a fun run). In this case, it’s important to carefully handle the choice of the recipient, and preferably working in close partnership with the destination stakeholders who know local needs and non-profit organisations.

A deep dive into reality

A good example of what can be done in terms of legacy is the SIAARTI Academy 2017, the innovative and efficient training event for the young members of the Italian Society for Anaesthesia, Analgesia, Resuscitation and Intensive Care – recently awarded at Bea World Award and IAPCO Collaboration Awards.

Together with PCO AIM Group, SIAARTI decided the small island of Lampedusa, in the middle of the Mediterranean Sea, was the most appropriate venue for the Academy. Once known as an ideal holiday destination, Lampedusa has become famous as the backdrop for migrant boat landings and major socio-sanitary challenges. The island is well acquainted with human suffering and known for its ability to handle emergencies.

Organising an event on such an island enabled some local facilities and companies – such as the airport, hotels, restaurants and transfer companies – to be revaluated and to successfully adapt to the needs of the meeting industry. AIM Group hoped to prove that Lampedusa was capable of hosting business events and educational activities, creating an important legacy in terms of the destination’s reputation. Furthermore, the event was held just before the opening of the tourist season, providing an additional economic profit to local operators.

In fact, the island welcomed 100 medical residents from 38 postgraduate schools to attend plenary sessions, lectures for smaller groups and hands-on sessions with experts and stations with up-to-date simulators. A remarkable highlight of the congress was a maxi simulation. Organised in collaboration with the Coast Guard and the Military Corps of the Italian Red Cross, the sinking of a boat was simulated and field hospitals were situated on the beach.

The specialists had to play different roles, such as the wounded (with realistic make-up), rescuers (doctors and nurses) and observers, in order to test their ability to put into practice what they had learned and to move from abstract clinical practice to empathy of a real-life situation. The new format mixing team building, hands-on and theoretical sessions, and the legacy in the destination was the perfect solution to effectively involve young doctors and to get the island’s operators ready to welcome new events.

This article was provided by the International Association of Professional Congress Organisers, author Patrizia Semprebene Buongiorno, Vice President, AIM Group International. IAPCO represents today 118 companies comprised of over 5,000 professional congress organisers, meeting planners and managers of international and national congresses, conventions and special events from 41 countries. info@iapco.org / www.iapco.org    

February 6, 2018

A Community Legacy of the World Parkinson Congress

The first World Parkinson Congress took place in Washington, D.C. in 2006. Together with a strong legacy component, the concept was simple: create a high level scientific meeting on Parkinson’s disease (PD) that opened its doors to the full community, including people with Parkinson’s (PwP).

While simple in theory, the complexities in planning a totally cross-pollinated meeting, which had never been done before in PD, were numerous. We weren’t sure if this was a one-off Congress, or a would become the triennial Congress it is today. Fortunately, the latter is what emerged and now every three years the World Parkinson Congress draws world leaders in basic and clinical science, care, and advocacy from across the globe. The recent WPC 2016 in Portland, Oregon, our fourth Congress, attracted nearly 4,600 delegates from 60 countries, 26% of whom were people with Parkinson’s.

PD is a chronic neurodegenerative disease that impacts 7 to 10 million people worldwide.1 Considering people may live for decades with PD, family members are very much part of the PD journey, so the number of people directly impacted by a PD diagnosis is probably closer to 40 million. There is a need for the World Parkinson Congresses, but we believe that there is also a responsibility that falls to us with each WPC we plan.

We start planning by asking ourselves how we can make an impact on the host city. We never want to enter a city to just hold our meeting and leave. We believe that it’s our duty to elevate awareness of PD, an often-misunderstood disease, in the host city, before we leave.

Perhaps our biggest impact is made through our “WPC Parkinson’s Ready” program which trains key local community members to better understand PD in order to welcome our delegates, particularly those who live with PD. Our Parkinson’s 101 course introduces PD to front of house staff and first responders who have little to no knowledge of PD. We work with our hotel staff, the convention center, local police officers, local fire fighters, taxi drivers, the airport staff and customs officials who may be the first to greet a PwP after a long flight. We prepare our delegates with brightly colored wallet cards announcing, “I have Parkinson’s” and make sure that they have these cards with their passports when they go through customs, or check into hotels. This alerts the staff that the person in front of them may need extra care, especially if their medications are “off” and they are jetlagged, as exhaustion and stress can exacerbate PD symptoms.

Our Parkinson’s Ready program is one small part of the World Parkinson Congresses, but the impact is profound. Not only do the trainees learn about Parkinson’s, they now have more awareness and increased empathy for people who they work with in the future. These little details matter for our delegates.

This article was contributed by Elizabeth “Eli” Pollard, Executive Director of the New York-based World Parkinson Coalition® / www.WorldPDCoalition.org  


January 31, 2018

The Legacy of Associations

Nowadays in the association world, I hear a lot about “legacy”, especially in the context of what associations “leave behind” after organizing events in a venue destination.

In his article in the Legatus magazine, Paul J. Voss writes that the word legacy has been used exclusively as a noun for nearly 500 years but has expanded its original meaning and now signifies a “gift” or “bequest” transmitted from one person (or one generation) to another. He adds, “used as a noun in this fashion, legacy carries a wholly positive meaning and represents an act of love, charity and care.”

Three Opportunities

In terms of associations, I read an article written by Keith Burton and Kristen Tremeer in the April 2017 issue of Boardroom magazine, entitled, “Three Legacy Opportunities for Associations”. The article starts with, “international professional associations that convene congresses in destinations around the world mustn’t miss out on the opportunity to leave a legacy that reflects the values of the association, whether tangible or intangible, social, or economic or environmental.” It then offers 3 legacy opportunities for associations, as follows:

1 – Community-engagement – Examples are planting a vegetable garden for a seniors’ centre, building a playground for a preschool, or constructing a library at a community centre. It’s a “volun-tourism” approach that gives visitors to a destination a chance to interact with local residents that they might not have otherwise been able to meet.

2 – Content driven – Examples range from the establishment of an endowment in a relevant university department to a scholarship for participants from developing economies to attend future congresses, or using the host association’s members as congress volunteers.

3 – Skills transfer – An example is a mobile clinic in an under-developed facility staffed by leading physicians who treat and train their local counterparts, or special training sessions for students in a particular field.

Beyond events

But how about legacy “beyond events?” What legacy do associations give to society? Below are some examples of what Philippine associations and other member-serving organizations have done and are still doing. These outstanding legacy projects have been recognized by the Philippine Council of Associations and Association Executives (PCAAE) through its annual “Ang Susi” Awards:

1 – The Cement Manufacturers’ Association of the Philippines’ “Road Safety Program” which addresses to standardize road safety guidelines among all its member-companies’ trucking contractors.

2 – The National Confederation of Cooperatives’ “Aflatoun Social and Financial Education Program” that allows children from diverse socio-economic backgrounds to manage their own savings accounts and learn about savings, spending and budgeting, among others.

3 -The Philippine Franchise Association’s “Certified Franchise Executive (CFE) Program” that offers franchise professionals the opportunity to learn, grow professionally and reach a recognized standard of excellence in the franchise community.

4 – Alalay sa Kaunlaran Foundation’s “Agriculture Value Chain for Onion Farmers in San Jose City: Onion and Vegetable Producers Cooperative” which helps onion farmers to have a sustainable agricultural livelihood and uplift their socio-economic condition by adding value to their produce with stable pricing and market availability.

The above-mentioned legacy projects demonstrate that associations not only provide services to its members but also provide benefits to a wider community of people, and in effect, contribute to the socioeconomic development of the country.

The column contributor, Octavio “Bobby” Peralta, is concurrently the secretary-general of the Association of Development Financing Institutions in Asia and the Pacific (ADFIAP) and CEO of the Philippine Council of Associations and Association Executives (PCAAE). PCAAE enjoys the support of ADFIAP, the Tourism Promotions Board, and the Philippine International Convention Center. E-mail obp@adfiap.org