Celebrating Creativity & Curiosity at IMEX America

Imagination is IMEX’s Talking Point for this year and the theme informs content throughout IMEX America, bringing with it a range of exciting new experiences, exhibitors and educational events.

Carina Bauer, CEO of the IMEX Group, explains: “Imagination is the glue that holds our events together – sparking creativity throughout the planning process in order to attract attendees time and time again. By exploring various facets of imagination, we hope to open up ways for everyone in the global meetings and events industry to become more creative, to challenge assumptions in light of the period of change we’re currently living in and to make a more positive impact whenever they can.”

The IMEX team is focusing on three core aspects of imagination for its 2019 Talking Point:

  1. Transformation & collaboration

Partnerships can be truly powerful. IMEX is encouraging meeting and event professionals to consider how they can collaborate – not compete – with other organisations and the benefits this can bring. Within the event and incentive travel industry, airlines, hotel groups, designers, supply chain businesses, universities, software developers, architects…even whole countries and, especially, cities are all now forming alliances and in doing so they’re transforming business models, customer service and events experiences.

Collaboration is one of the watchwords at the forthcoming World Economic Forum in Davos, with the event’s agenda recognising that ‘addressing the biggest global challenges requires the collaborative efforts of business, government and civil society’.

  1. Diversity & Inclusion

As an international organisation with a mission to connect people across the world, IMEX celebrates diversity and, through its Talking Point, wants meeting planners to embrace inclusivity. IMEX’s sole aim is to unite and advance the meetings industry – connecting all kinds of people together in order to generate powerful relationships.

The time has come to eradicate bias – and the meeting and event industry is in a great position to lead by example. The Talking Point will prompt professionals to imagine a more inclusive event from the outset and keep diversity front of mind throughout the planning process.

  1. Sustainability

Sustainability continues to top the agenda as more and more companies recognise the importance of issues such as climate change, community development and dwindling natural resources. It’s an issue which has been firmly anchored in IMEX’s business strategy since the foundation of the company in 2003, with performance benchmarked against industry standards including the APEX/ASTM Environmentally Sustainable Event Standards. IMEX is committed to implementing best practice in event sustainability and also offers education sessions at the shows designed to encourage exhibitors and buyers to reduce the environmental impact of their show participation.

Through this year’s Talking Point, the IMEX team seeks to prompt a fresh approach to greener meetings and events, encouraging planners to demand change. Green materials, food choices, suppliers and more are now not only viable but also distinctly desirable. The IMEX team believes that there really are no excuses anymore and younger generations in particular will vote with their feet, their attention and their money to prove how much they want to protect the planet.

Association Leadership Forum

While business forms the backbone of IMEX in Frankfurt, the show also offers plenty of experiential and learning opportunities for planners and exhibitors alike. This begins with Smart Monday, a dedicated day of education for planners from all sectors.

As part of Smart Monday, association planners can benefit from exclusive education and networking at the Association Leadership Forum, created by ASAE. Industry speakers will share their challenges and advice on how to thrive in the current disruptive business environment and achieve results in a competitive landscape. Expect engaging thought leaders, strategic conversations and collaborative peer learning.

IMEX America takes place September 10 – 12, 2019. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry.

Similar Articles

  • Posted: October 17, 2019

    Offering meaningful experiences answering tomorrow’s travel and lifestyle needs, this is the mission that Accor set for themselves. To do so, they have created a holistic ecosystem, a portfolio of brands and services to deliver your vision.

  • Posted: October 15, 2019

    From cancer prevention to microbiome research, and from cardiovascular education and patient care to ground-breaking medicine for stroke treatment, Calgary’s talent lays the groundwork for better quality of life, while attracting international associations.