Events have the potential to provide a lasting impact for the organisations that plan and own them, the participants who attend them, and the communities that host them. This potential is realised when events are intentionally designed to drive business value, to enhance the participant experience, and to engage the community economically, socially, and environmentally. A focus on this “legacy” helps us to make sure this impact is a responsible one.
In an interesting piece from Boardroom’s partner, PCMA, Karen Kotowski, CAE, CMP, CEO of the Events Industry Council, says there is a growing awareness about the effect events have on communities.
You can read all about it here.