How the Influencer Economy will Impact on Associations

Senior Event Manager at Freaks 4U Gaming GmbH in Berlin, Wei-Tyng Tsai has supported her organisation and industry clients to reach out online and offline target audience efficiently. She talks here about how the influencer economy will be affecting associations.

3 Questions to Cvent’s SVP and Marketing Director

Patrick Smith, SVP and Chief Marketing Officer of Cvent and David Chalmers, Senior Marketing Director of Cvent Europe talked with Boardroom about technological developments and the impact of GDPR on associations. 

ICC Sydney Pioneering Innovation with Feeding Your Performance Program

International Convention Centre Sydney (ICC Sydney) is committed to cultivating a lasting legacy for delegates, clients, its own people and the regions that underpin its success.

3 Questions to Tourism Australia’s Managing Director

John O’Sullivan, Managing Director of Tourism Australia, joined the team in March 2014. During his first time at IMEX in Frankfurt this week, he sat down with Boardroom to talk about Australia’s competitive edge.

A Resilient & Powerful City

‘How to change the perception of Jerusalem and how to showcase Jerusalem’s transition into the modern world’: this is the objective Mrs Ilanit Melchior, Director of the Jerusalem Development Authority…