First Details of IBTM 2019 Association Programme Revealed

IBTM World has announced the first details of its 2019 Association Programme, which takes place on the afternoon of 19 November – the first day of IBTM World, in Barcelona.The annual event for the global meetings industry will be attended by over 15,000 industry professionals, including 300 international Association meetings planners.

Created in partnership with the Association of Association Executives (AAE), the programme includes eight topical sessions addressing some of the key challenges facing association event organisers. The afternoon concludes with Associations Connect, a peer-to-peer networking event, in association with ICCA.

Themes for the afternoon include; driving delegate attendance, raising sponsor and exhibitor revenue, sustainability for events and cost control. The programme includes case studies, speeches and panel sessions from some of the leading organisations in the association sector.

Speakers include Senthil Gopinath, CEO of ICCA, who will lead a session on ‘preserving the world through sustainable meetings’; Gordon Glenister, Global Head of Influencer Marketing, The Branded Content Marketing Association, will cover ‘how influencers marketing can help build delegate awareness and uptake of your event’; and Greg Tracz, Chief Executive Officer, Diabetes Africa, will run a session on ‘developing sponsorship revenue streams for long-term benefit’.

Commenting on the Association Programme, David Thompson, IBTM World Event Director, said: “Working with AAE, we’ve put together a comprehensive content schedule, full of sessions that have a genuine practical application for our association delegates. The programme is a great opportunity for association buyers to enhance their time with us in Barcelona with targeted learning opportunities that complement the wider event schedule.”

Knowledge Programme

Also new this year is Event Business Accelerator created in partnership with Meeting Professionals International (MPI) and Barcelona Convention Bureau (BCB). It is an investment and mentoring programme that will see young entrepreneurs with an idea, product or service relevant to the events industry participate in an intensive programme of workshops, webinars and one-to-one sessions.

Mentees will then present their idea in front of a panel of investors and the Reed Global Innovation team on the IBTM Accelerate stage, also a new feature area for 2019, located at the heart of the event. Designed to attract and nurture entrepreneurial talent, IBTM Accelerate will incorporate exhibitors and education sessions that will give delegates the opportunity to learn from other successful MICE entrepreneurs and share ideas with their peers.

Registrations for this year’s Hosted Buyer programme are now open. IBTM’s leading Hosted Buyer programme benefits association event organisers through providing them with a personalised diary of pre-planned, one-to-one business meetings, as well as through only matching them with exhibitors with whom they are highly likely to do business.

IBTM World 2019 will take place from 19 – 21 November 2019 at Fira Gran Via Barcelona.  For more information and to register for the event, visit ibtmworld.com.

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