On 7 – 9 April 2019, Sweden’s second city, Gothenburg, welcomes the Associations World Congress & Expo (AWC) to the Swedish Exhibition & Congress Centre (SECC), for the first time in Scandinavia. The extensive programme was launched at IBTM World in Barcelona on Wednesday 28th November and it includes a number of different opportunities when it comes to following sessions. A richer educational program with six segments each with seven sessions to choose from will be offered under the theme ‘Knowledge and Enlightenment’.
“We are very excited to launch a new and progressive programme for the next congress and to have the opportunity to share an amazing venue and city with our delegates in Gothenburg next year.”,says Damien Hutt Director of Association of Associations Executives that organises AWC.
The city’s success is based on the ability to find new ways of providing services in strong relationship with planners. A fact that is greatly appreciated by visiting meeting associations. “Gothenburg is a rising star, but still less known than our competitors. That is why we must show ourselves to the meetings world and attracting Associations World Congress is a key step in that direction”, says Annika Hallman, Director of Gothenburg Convention Bureau at Göteborg & Co.
Recently the Swedish Exhibition & Congress Centre, presented the third phase of its expansion plans in launching a competition to design its fourth hotel tower. The aim is to achieve a total hotel capacity of roughly 1,600 rooms by 2025.
Photo : From right: Eva Flyborg, City council of Gothenburg, Annika Hallman, Gothenburg Convention Bureau, Damian Hutt, Association of Association Executives, Malin Erlandsson, Swedish Exhibition & Congress Centre.