IMEX Announces ‘Legacy’ Theme for 2018

Explaining why the IMEX Group chose ‘Legacy’ for 2018, CEO Carina Bauer said: “While the meetings and events industry has been evolving over the past five years we’ve seen a shift away from planning an event around a ‘single moment in time’ towards planning an event with longer-lasting, more meaningful impacts – impacts that can be seen long after the event has ended. That impact could be on the attendees, the host community, the local innovation economy, the destination partners, the city leadership, the environment or many other areas.”

During the following year, five different angles of legacy will unfold – political legacy, knowledge legacy/social impact, CSR legacy, environmental legacy and personal legacy – showing how technology and social media have allowed meeting and event planners to exploit and generate memory, meaning and value far beyond just one meeting or event, according to Bauer.

The industry will benefit from two new research reports and case studies and participants will have the opportunity to go further into the theme at the Policy Forum at IMEX in Frankfurt and throughout the preshow education days – EduMonday in Frankfurt and Smart Monday at IMEX America.

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