Hangzhou launched the “Hangzhou PLUS” roadshow in Beijing today. This event, organized by Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism, aims to update national associations and societies on the enhanced resources of the city as a high-profile business events destination.
Zhang Ansheng, member of the leading CPC members’ group, Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism, Tian Mei, “Hangzhou Conference Ambassador” & vice chairperson of the Zhejiang Association for Science and Technology, and Noor Ahmad Hamid (pictured), Regional Director Asia Pacific, International Congress and Convention Association (ICCA) attended the event. They were joined by representatives of 60 associations and societies, and 30 professional conference organizers (PCOs) specializing in association meetings, along with 18 outstanding Hangzhou-based conference companies and hotels.
Associations are one of the main targets of Hangzhou’s new economy industry, as the MICE industry strongly develops in terms of infrastructure and know-how. In recent years, Hangzhou has been transforming itself into the #1 city for the digital economy, as well as fostering its strengths as an innovation hub, slowly but surely becoming the new engine driving the growth of local MICE market.
In this context, Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism has joined hands with local industries, and branded the city as a “destination for MICE of the new economy”. To visualize its philosophy, the bureau has launched “Hangzhou PLUS: MICE Roadshow”. By demonstrating Hangzhou’s upgraded MICE resources, the bureau hopes to anchor the image of Hangzhou as a preferred destination for association meetings.
Hangzhou accommodates a slew of renowned universities and research institutions, such as Zhejiang University, Westlake University and Alibaba DAMO Academy, which have attracted a large number of talents. As a hot spot for people worldwide to seek jobs, Hangzhou has a net talent inflow rate that has ranked first in the country for three consecutive years. Hangzhou also boasts some of the best technological research institutes, and the city has so far originated no less than 51,213 invention patents! Its broad talent pool and strong scientific research, underlined by 53 “Hangzhou Convention Ambassadors” from all academic circles, have significantly contributed to the implementation of high-end association conferences in Hangzhou.