The Branded Content Marketing Association (BCMA) has launched BCMA Influence to represent the influencer marketing industry, promoting the value of influencer marketing to brands, as it has been acknowledged that influencer marketing is currently one of the fastest growing advertising sectors, with the industry is expected to be worth up to $10bn globally by 2020.
The BCMA is also extending its highly valued accreditation scheme to validate and ensure Influencers have genuine followers. Its aim is to create a standard of best practice and represent the best in class.
The BCMA is an established global member association representing leading brands, agencies, platforms and production companies such as, Red Bull, Mediacom, Twitch, EndemolShine Group and has partnerships with many leading exhibitions, summits and conference organisers in the marketing industry.
Andrew Canter, Global CEO of the BCMA said: “It’s our goal to give our members a collective voice and promote the value of influencer marketing. Using our experience and knowledge in working with members we will give additional confidence to brands that are planning to engage with Influencers as part of their marketing strategy.”