Association Day takes place in Messe Frankfurt (host sponsor) on Monday 20 May, the day before the IMEX in Frankfurt show opens. This event is split into three streams – all aimed at senior association professionals and chaired by key organisations in the sector. ASAE, ICCA and MCI have all collaborated with IMEX to create a topical and interactive programme, delivering three Learning Labs covering Leadership, Imagination and Knowledge. Attendees can choose sessions from all three streams and tailor the day to suit their own needs.
The ASAE Leadership Lab aims to help attendees build their people management skills touching topics like talent management and managing global teams. The ICCA Imagination Lab will take a creative look at event planning, business development and partnerships discussing creativity with a limited budget and how to evolve your annual congress. Festivalisation is the buzzword which begins the MCI Knowledge Lab which will talk about creating unforgettable, immersive experiences that still hit objectives and strategies for securing commercial partnerships and new sponsors.
The afternoon programme ends with a roundtable discussion before attendees join other industry professionals at Association Evening, held at the Frankfurt Marriott Hotel, to celebrate the start of IMEX in Frankfurt.