visit.brussels recently awarded the title of destination ambassador to 18 partners who greatly contributed to publicising Brussels in 2018 and confirming its status as an international MICE destination. The 18 new ambassadors received their awards before academics, doctors, European commissioners, university rectors, chairs and directors of international associations established in Brussels, scientists, hospital directors and other partners.
Launched two years ago by visit.brussels, the aim behind this event was to bring new international events to Brussels by activating a network of professionals. In fact, local talents and experts are actively participating in projecting the Belgian capital internationally. In 2017, 757 meetings took place in the Belgian capital, which meant that Brussels was once again the first-placed city in Europe and placed second in the world for organising conferences (according to the annual report of the Union of International Associations).