The Northern Territory Convention Bureau has embraced a new name to resonate and engage more effectively and efficiently with the business events marketplace and will now be known as Northern Territory Business Events. Whilst the formal launch will take place at the 2020 Asia-Pacific Incentives and Meetings Event (AIME) in Melbourne in February, the new name will be rolled out progressively from mid-September onwards.
The new title comes as Tourism NT releases a new brand. The new tagline, ‘Different in every sense’, seeks to convey that the Northern Territory is unlike any other place on earth. The NT provides a multi-sensory experience for delegates encouraging the disconnection from hectic, every day routines and a renewed energy to achieve positive outcomes relevant to their business event.
As part of the re-branding process, the Tourism NT logo has undergone a refresh.