Business Events Sarawak (BESarawak) soft-launched its latest campaign, Redefining Global Tribes – Impact (#RGTimpact) at IMEX Frankfurt last month. The event’s talking point – imagination – was at the heart of IMEX Frankfurt with the focal points being transformation, inclusion and sustainability; a direction familiar to Sarawak as the business events sector is magnifying the impacts of business events.
BESarawak’s Chief Operating Officer, Amelia Roziman, explains what the latest innovation is all about, “#RGTimpact is a 3-year collaborative campaign created in 2019 between BESarawak and Sarawak Tourism Board to diversify the return of investment in business events. The goal with #RGTimpact is to establish Sarawak’s new role as a thought leader for second tier destinations by reshaping the business of the Associations industry and elevating Sarawak’s competitive edge as a preferred BE destination through strong marketing & PR values. As a result, the local & global business events industry will flourish under stronger profiling and greater global exposure while achieving objectives with greater impact.”
Supporting its stance on advancing and securing partnerships with business events players, BESarawak recently launched the Business Events Sarawak Association Centre (BESAC) and welcomed its first Association in the effort to turn Sarawak into an Association hub and expand its contributions. Associations will receive monumental support to reach out to its relevant communities and further drive business events into Sarawak.