Destination DC (DDC), the official destination marketing organization for Washington, DC, launched three new industry sector white papers as part of its asset-based sales positioning during IMEX Frankfurt. The three white paper topics – sustainability, transportation and government advocacy– outline the reasons that meetings within each sector will succeed in DC. The papers are part of DDC’s “Connected Capital” sales positioning to pitch industry-specific meetings and expand the bureau’s current focus on technology, biotech/pharma, medical and education.
“As we continue to focus on selling DC differently, the white papers serve as an important resource for meeting planners to understand how their meeting can succeed in DC, with assets unlike any other destination,” said Elliott L. Ferguson, II, president and CEO, DDC. “Experiences, influencers and industry assets within each sector continue to bring in notable groups for future years, such as the International Society for Environmental Epidemiology’s 31st Annual Conference in August of 2020.”
While at IMEX Frankfurt, DDC also hosted an International Business Events Council (IBEC) breakfast, sharing the latest city developments and previewing the “Connected Campus” initiative, which showed planners how to use the spaces near the Walter E. Washington Convention Center to create a diversified meeting layout.