Names like ADAC, DFB and DRK will be well known to many in Germany – and the list of German associations is very long indeed. According to the German Association Forum, there are currently around 15,000 associations in Germany, of which 1,500 are based in Berlin – and the number is rising.
Gritt Kalkutschke-Herzberg, Senior Marketing Manager at visitBerlin’s Berlin Convention Office, knows that the capital is popular with associations. The reason: “Associations want to be where policies are made and where many members are based,” says the expert for association congresses.
And so it is not surprising that associations, with a share of 22 percent, are the absolute frontrunners in the Berlin meetings market. The fact that more and more modern and innovative conference formats are replacing tried and tested event procedures has now led to a new online service page for associations being set up. You can check it out here.